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Piper Companies · 1 day ago

Sr. Manager of Campaign Analytics

McLean, VA

Full-time

Hybrid

Mid, Senior Level

$125K/yr - $135K/yr

5+ years exp

Piper Companies is seeking a Senior Manager of Campaign Analytics to join one of the nation's leading financial institutions. The Senior Manager will manage data analytics to support credit card segmented offer strategies and lead marketing campaign testing to drive card usage and retention.

Management Consulting

Growth Opportunities

Responsibilities

Execute data programming to analyze profitable prospect segments using credit card behavior, demographics, credit risk, and internal/external data

Lead marketing campaign testing and offer design; partner with management to implement a test-and-learn strategy that drives card usage and retention across the cardholder lifecycle

Collaborate with management to evaluate and optimize strategies for profitable card portfolio growth

Enhance vendor and internal statistical models; build independent spend engagement models and scorecards for credit card analytics, covering retention, risk-adjusted pricing, and acquisition targeting

Design, test, and monitor quantitative models; support independent validation per governance standards

Build advanced queries and partner with vendors to identify underperforming segments; deliver analytics to optimize offers and campaign performance

Evaluate credit card campaign performance across all customer touchpoints, including digital, mail, mobile, and branch channels

Create financial and profitability models by risk segment and product; partner with management to build account-level P&L for portfolio growth

Translate analytics into actionable insights and recommendations for key stakeholders

Collaborate with Credit Risk, Finance, and business teams to ensure accurate, streamlined reporting

Qualification

Credit Card AnalyticsStatistical AnalysisSQLPredictive ModelingTableauFinancial ModelingProject ManagementData WarehousingBusiness IntelligenceSegmentationA/B TestingTime Series ForecastingModel Development & ValidationRisk-Adjusted PricingPortfolio OptimizationP&L AnalysisData GovernanceLarge Dataset ManagementTest-Learn StrategyOffer DesignCardholder LifecycleRetentionAcquisition TargetingPerformance Monitoring

Required

5+ years of experience in credit card or consumer lending analytics, including marketing, statistical analysis, performance optimization, and product development within financial services

3+ years of experience in project management

Proficient in SQL, Tableau, and large-scale data handling

Skilled in statistical analysis (A/B testing, regression, time-series forecasting)

Experienced in segmentation, predictive and financial modeling, and advanced analytics tools

Bachelor's Degree in Economics, Finance, Statistics, Engineering, Computer Science or a related quantitative field is required