Dotcom-Monitor · 3 weeks ago
Director of Marketing - B2B SaaS
Dotcom-Monitor is a profitable, technical and growth-stage B2B SaaS company helping organizations monitor uptime, performance, and digital experience across web, APIs, and infrastructure. They are hiring a hands-on Director of Marketing to own organic pipeline generation, trial growth, and conversion efficiency for their sales team, with a focus on driving qualified trial signups that convert into sales-ready opportunities and predictable revenue.
AnalyticsCloud ComputingCloud Data ServicesDevOpsInformation TechnologyInternetProductivity ToolsSaaSSoftware
Responsibilities
Marketing-driven pipeline and revenue growth
Free trial acquisition and trial-to-paid conversion
Customer acquisition cost (CAC) efficiency
Organic growth for technical B2B buyers
Attribution, reporting, and experimentation
People and agency management with accountability
Lead SEO strategy for DevOps, IT, and engineering audiences
Drive CRO initiatives across landing pages, trials, pricing, and onboarding
Build and optimize lifecycle & marketing automation
Shape product positioning and messaging aligned to sales motion
Manage a small internal team, contractors and external agencies
Partner closely with Sales, Dev and the CEO on pipeline quality and revenue attribution
Qualification
Required
5-8+ years of B2B SaaS marketing experience, ideally in technical / DevOps / infrastructure products
SEO (technical + content)
Conversion Rate Optimization (CRO)
Marketing automation & lifecycle
Product marketing fundamentals
Proven ownership of trials, CAC, conversion rates, and pipeline
Comfortable speaking sales and revenue language
Experience managing remote people and agencies
Data-driven, execution-focused, and accountable
Ready to step into a Director-level role with real ownership
Benefits
Flexible work setup: remote (US) or Minneapolis hybrid