Certus · 1 month ago
Sr. Director, B2B Marketing
United States
Full-time
Remote
Director/Executive
$150K/yr - $160K/yr
7+ years expCertus is a company that provides innovative training and education solutions to over 2 million customers annually. They are seeking a strategic, data-driven Sr. Marketing Director to lead industry-focused marketing initiatives and drive demand for their SaaS products, requiring a balance of research, strategic planning, and hands-on leadership.
ContentE-LearningTraining
Responsibilities
Conduct in-depth research on the assigned industry, including market trends, regulatory drivers, operational challenges, and buyer pain points
Develop and maintain ideal customer profiles (ICPs) and segmentation strategies
Identify opportunities to position our SaaS solutions as the preferred choice within the industry
Monitor competitor activity, industry events, and emerging technologies to guide marketing direction
Design, influence, and execute integrated marketing strategies across web, email, PPC, social media, content marketing, and outbound campaigns
Oversee development of creative briefs that guide content writers, designers, and video producers
Partner with SEO, SEM, digital advertising, and organic social strategies to increase brand awareness and lead volume
Ensure tight partnerships with sales to align messaging and ensure seamless handoff of marketing-generated leads
Manage and coach a team: Two Industry Marketing Managers (research, messaging development, campaigns), One Lead Operations Director (lead collection, scoring, routing, CRM optimization)
Mentor the team on campaign design, research skills, and best practices in working with channel leaders to execute strategies
Collaborate with product, sales, and customer success to develop high-impact industry-specific content and campaigns
Monitor & help communicate the lead lifecycle processes - including attribution, scoring, routing, and reporting - through the Lead Operations Director
Collaborate with Data & Insights team to ensure accurate tracking of campaign performance, pipeline contribution, and revenue impact
Work through you director to ensure funnels and workflows are optimized to increase lead conversion and marketing efficiency
Qualification
Required
7+ years of experience in B2B marketing, ideally with SaaS or technology products with several years leading marketing professionals
Strong background in industry research, segmentation, and persona development
Proven experience leading demand generation or multi-channel marketing strategies
Demonstrated ability to manage and mentor a marketing team
Ability to translate industry insights into actionable campaign ideas and messaging
Strong understanding of digital channels including SEO, SEM, paid social, email, and website optimization
Experience working cross-functionally with sales, product, and creative teams
Excellent communication, strategic thinking, and project-management skills
Preferred
Experience marketing to compliance, training, industrial, or operations-focused industries (or similar)
Familiarity with marketing automation platforms, CRM systems, and analytics tools
Background in account-based marketing (ABM) or industry vertical marketing
Benefits
Annual performance bonus of up to 20%
Company
Certus
Certus is an online platform that provides training and compliance solutions for learners, professionals, and government entities.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Marsh
Chief Executive Officer
Recent News
2025-12-11
2025-10-02
2025-06-26
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