Linktree · 3 days ago
Associate Product Marketing Manager, Creators and Community
Los Angeles, CA
Full-time
Hybrid
Mid Level
$120K/yr - $145K/yr
3+ years expLinktree is a platform used by over 70 million creators worldwide, and they are seeking an Associate Product Marketing Manager for Creators and Community to enhance the creator experience. In this role, you will drive go-to-market strategies for creator-focused features and ensure that creator insights inform product development and marketing narratives.
E-CommerceInternetSocial MediaSoftware
Responsibilities
Build end-to-end go-to-market plans for creator and community features, including LinkApps, curation features and new product experiences
Build creator vertical GTMs (i.e. Music, Podcasts, Fashion) with tailored toolkits, educational resources, and marketing narratives that empower all creators to succeed on Linktree
Partner with our Marketing Insights Lead to conduct and synthesize creator research, competitive benchmarking, and trend analysis to inform product positioning and roadmap decisions
Translate product capabilities into clear, compelling messaging that resonates with creators and communicates Linktree’s value across channels
Collaborate with product, design, partnerships, and growth teams to ensure launches are organised and impactful
Set success metrics, track adoption and engagement, and continuously refine GTM strategies based on performance data and creator feedback
Qualification
Required
BS/BA and 3-4 years of experience in Product Marketing, GTM Strategy or related roles at a consumer tech, or creator-focused company
Proven experience developing go-to-market strategies for creator, community, or consumer social platform products
Deep understanding of the creator economy, social platforms, and digital tools that enable creators to grow their audience and income
Strong storytelling and communication skills: you can turn product features into simple, audience-centered narratives
Analytical mindset: comfortable using insights and data to make strategic recommendations
A proactive, self-starter attitude: you thrive in fast-paced, creative environments and balance strategy with execution
Benefits
An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
Employer contribution towards your retirement.
Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
Employee stock option program - we want each and every employee to share in the company’s success.
Company
Linktree
Linktree is a software firm that provides a platform to make user's online content more discoverable and easy to manage.
201-500 employees
H1B Sponsorship
Linktree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (4)
2023 (2)
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$167.35MKey Investors
UK Space Agency
2024-01-05Grant· $1.65M
2022-03-16Series B· $110M
2021-03-24Series B· $45M
Leadership Team
Alex Zaccaria
Co-Founder and CEO
Anthony Zaccaria
Co-Founder
Recent News
Index Ventures
2025-12-29
2025-12-24
Company data provided by crunchbase