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Truly Free Home · 1 week ago

Affiliate/Influencers/Creators Partnerships Manager

Traverse City, MI

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

3+ years exp

Truly Free is seeking a dynamic and connected Affiliate Manager with deep experience in influencer and creator programs. This role focuses on developing a high-impact creator-driven affiliate network that drives brand reach and revenue across social media platforms, emphasizing performance, brand alignment, and long-term value.

Consumer GoodsLaundry and Dry-cleaningPackaging Services

Responsibilities

Proactively source and recruit high-performing creators and influencers with strong audience alignment to TrulyFree.com’s mission and values

Leverage existing creator relationships to rapidly grow the affiliate program and drive immediate traction

Deliver a white-glove onboarding and relationship experience to top creators, ensuring high retention and engagement

Regularly engage with creators through personalized touchpoints, performance reviews, and value-add communication

Craft compelling pitches and proposals for creators, showcasing TrulyFree.com brand story, monetization potential, and community impact

Lead onboarding processes that are tailored for creators—including brand guidelines, promotional strategies, content best practices, and incentive structures

Ensure each creator has a seamless and exciting start, complete with resources and creative assets tailored to their niche

Match creators with curated product deals, bundles, and themes that align with their content and community interests

Work closely with creators to ensure messaging is authentic and optimized for conversion on their primary platforms (TikTok, Instagram, YouTube, etc.)

Provide strategic guidance and performance-driven insights to help creators refine their promotional approach and maximize earnings

Design competitive and creative incentive structures that drive ongoing content production and sales performance

Recognize and reward creators based on tiered performance, engagement rates, and long-term contribution to the affiliate program

Partner with internal stakeholders to keep the rewards program fresh, exclusive, and tailored for high-value creator personas

Analyze creator performance data weekly to identify trends, opportunities, and areas of friction

Report insights to leadership to inform influencer program strategy and investment

Experiment with new influencer platforms, tech tools, or campaign structures that improve ROI and engagement

Partner with the content and creative teams to co-develop creator-friendly campaign assets, storytelling frameworks, and templates

Ensure creators maintain brand consistency while having creative flexibility to connect with their unique audiences

Lead group activations or co-branded content efforts to amplify campaign moments

Identify creators showing signs of decreased activity and proactively re-engage with refreshed incentives, feedback loops, or new opportunities

Create feedback mechanisms that help Truly Free continuously evolve its creator program based on real creator needs and goals

Qualification

Influencer marketingCreator partnershipsAffiliate platformsSocial media ecosystemsData-driven mindsetVerbal communicationWritten communicationStrategic thinking

Required

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

3–5+ years in influencer marketing, talent management, or creator partnerships—preferably at a social platform, creator agency, or consumer-facing brand

Strong existing roster of creators or influencers that can be activated quickly

Deep understanding of creator monetization models and social media ecosystems

Exceptional verbal and written communication skills for pitching, onboarding, and relationship building

Data-driven mindset with experience using affiliate platforms (e.g., Impact, PartnerStack) and social analytics tools

Strategic thinker with a strong execution track record and ability to thrive in a fast-paced, growth-oriented environment

Company

Truly Free Home

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.

Founded in 2015

Traverse City, Michigan, USA

201-500 employees