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Truly Free Home · 2 weeks ago

Executive Director of Paid Media

United States

Full-time

Remote

Lead/Staff, Director/Executive

$160K/yr - $250K/yr

5+ years exp

Truly Free Home is a rapidly growing leader in the DTC non-toxic household cleaner market, seeking an Executive Director of Paid Media to build their in-house paid media team. The role involves managing substantial ad spend and executing comprehensive paid media strategies to maximize growth and conversion rates.

Consumer GoodsLaundry and Dry-cleaningPackaging Services

Responsibilities

Manage $1M+ in monthly ad spend across Meta, Google, TikTok, Native and other channels

Direct the creative team to develop the best hooks, angles, and messaging

Structure the most efficient campaigns while collaborating with the CRO team to create and optimize necessary web conversion funnels

Analyze campaign performance data to inform strategy and identify new opportunities to launch

Hands-on execution inside the paid social accounts, configuring, managing, monitoring, optimizing, and troubleshooting campaigns

Summarize performance data for the creative team to facilitate rapid iterations on new creative tests

Hire new talent, cultivate that talent, evaluate performance, and optimize production rhythms

Qualification

DTC Paid MediaMeta AdvertisingGoogle AdvertisingTeam BuildingDirect Response MarketingData AnalysisE-commerce StrategyCreative CollaborationOrganizational SkillsCommunication Skills

Required

5-7 Years in DTC Paid Media – Managing $1M+ per month hands-on yourself in ad spend primarily on Meta and Google (bonus points for TikTok, Snap and Native). Ideally $35 million a year

Proven Team Builder – Have built and scaled multiple paid media teams (or been a close #2 who has participated in that first-hand) and has a playbook to replicate

Full Funnel Direct Response E-com Performance Marketer – Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion

Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science

Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly

Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating

Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success

Exceptional Communicator – A perceptive listener who quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

Benefits

Health/Dental/Vision/Disability/Life

401k

15 Days PTO

Company

Truly Free Home

Truly Free Home (formerly MyGreenFills.com) pioneered a revolution in the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.

Founded in 2015

Traverse City, Michigan, USA

201-500 employees