Rugiet · 2 days ago
Social & Influencer Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expRugiet is a fast-growing, Austin-based direct-to-consumer telemedicine company reinventing men’s health. The Social & Influencer Marketing Manager will oversee the operational aspects of social media and influencer marketing, ensuring timely execution and compliance across platforms.
Health Wellness & Fitness
Responsibilities
Support influencer discovery and outreach by building weekly prospect lists and managing creator pipelines
Coordinate influencer partnerships from approval to post: timelines, deliverables, posting requirements, and go-live accuracy
Collect, organize, and review influencer content to ensure it meets brand standards, disclosure requirements, and healthcare compliance guidelines
Track influencer placements, performance, and learnings to inform future partnerships
Own the social content calendar across Instagram, TikTok, Facebook, X, and LinkedIn
Schedule and publish approved content with precision—nothing late, nothing sloppy
Monitor comments, DMs, and audience sentiment, helping surface insights, FAQs, and potential community opportunities
Support collaborative posts with influencers, partners, and public figures—making sure assets, captions, and approvals are locked before publishing
Help foster an engaged brand community by tracking conversations, identifying emerging advocates, and flagging creator or UGC opportunities
Support social giveaways, contests, and community activations—executed cleanly and compliantly
Monitor competitor activity and platform trends to spot new ways to grow reach and relevance
Track key social and influencer performance metrics and compile clear, actionable reports
Work cross-functionally with Marketing, Creative, and Legal to keep workflows tight and campaigns moving
Proactively flag risks, delays, or compliance concerns before they become issues
Qualification
Required
3–5+ years of hands-on experience running social media operations for a brand or agency
Proven ability to manage multiple platforms simultaneously with high accuracy and consistency
Fluency in social scheduling and management tools (Sprout, Later, Hootsuite, Buffer, Meta, TikTok Planner, etc.)
Experience supporting or managing influencer partnerships—organic, gifted, or paid
Strong understanding of platform-specific best practices and formatting requirements
Comfort working in regulated categories (healthcare experience is a big plus)
Exceptional organizational skills and obsessive attention to detail
Experience tracking performance metrics and turning them into actionable reporting
Clear communicator who collaborates well cross-functionally and escalates issues early
Bachelor's degree in Marketing, Communications, or equivalent real-world experience
Preferred
Adobe Creative Suite experience (basic formatting, resizing, or asset prep)
DTC, healthcare, or telehealth background
Understanding of SEO and social discoverability
Benefits
Competitive compensation
Annual performance bonus
Equity participation
Full benefits
Generous PTO
Professional development support
Company
Rugiet
Rugiet helps men take back their health, with clinically-backed treatments for ED, hair loss, weight management, and more, delivered through a seamless digital experience.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Vikas Patel
Rugiet Health CEO
Amit Patel
Chairman Of The Board and Co-founder
Recent News
2025-11-07
Company data provided by crunchbase