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TikTok · 2 weeks ago

TikTok Shop - Category & Merchant Growth Manager

Los Angeles, CA

Full-time

Onsite

Mid Level

$89K/yr - $144K/yr

TikTok is the leading destination for short-form mobile video, and they are seeking a highly motivated Category & Merchant Growth Manager to accelerate growth for their Art and Nature team. The role focuses on building a scalable category ecosystem through strategy, merchant operations, and collaboration with merchants to drive growth and operational excellence.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior

Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs

Build category-level frameworks for assortment planning, merchant segmentation, and lifecycle operations

Acquire and incubate merchants to support category growth; map and onboard strategic supply partners (greenhouses, crystal suppliers, artists/galleries, distributors, auction houses); drive activation, growth, retention, and operational health

Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans

Guide merchants on TikTok-native content, short-form video, live shopping, and creator collaboration; and drive merchant adoption of tools (e.g. Auction features) and programs that enhance GMV and repeatability

Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently

Solve key challenges in business growth by strong collaboration with cross-functional teams

Qualification

E-commerce experienceCategory managementAnalytical skillsTikTok content familiarityMerchant growthStakeholder managementProblem-solvingCommunication skillsCross-functional collaborationOwner mindset

Required

Experience in e-commerce, marketplace operations, category management, or merchant growth

Strong analytical and problem-solving ability; comfort with metrics, funnels, segmentation, and GMV decomposition

Proven ability to influence merchants and drive execution in fast-paced environments

Deep familiarity with TikTok content formats (short video & live), creator ecosystem, and user behavior

Excellent communication and stakeholder management skills; ability to work cross-functionally

Strong owner mindset, with willingness to move between strategy and hands-on operations

Preferred

Experience in specialty verticals such as Crystals, Plants, or Art

Experience in fast-growing marketplaces

Experience with live commerce or creator/influencer partnerships

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)