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Certified Collectibles Group (CCG) · 1 month ago

Senior Manager / Director of Social Media

Sarasota, FL

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

7+ years exp

Certified Collectibles Group (CCG) is a global leader in the authentication and grading of collectibles, and they are seeking a forward-thinking Social Media leader to elevate their storytelling and grow their audience. This role leads the strategy, operations, and innovation behind CCG’s social media ecosystem, overseeing both organic and paid social strategies across various platforms.

CollectiblesConsultingConsumer

Responsibilities

Own the global social media strategy for CCG across all collectible categories and regions, with a focus on engagement

Define and evolve CCG’s social voice to reflect authority, transparency and community passion

Lead and mentor a growing team of social media specialists

Partner cross-functionally to support launches, reveals, shows and category or regional expansions

Oversee content calendars and platform‑specific storytelling tailored to collectors and hobbyists

Develop an educational, inspirational and entertaining content strategy rooted in CCG’s authority and industry impact

Lead live‑event and convention social coverage to amplify CCG’s presence worldwide

Drive our community engagement strategy with proactive responses, creator partnerships and fan dialogue

Drive performance across organic and paid social to grow reach, engagement and conversion

Manage paid social campaigns supporting acquisition, submissions and brand awareness

Test, scale and innovate with new content formats, creators, trends and platform technologies

Build and manage partnerships with influencers, graders, creators and collectors who elevate CCG’s story

Collaborate with Creative on multimedia production including video, animation and livestream content

Support category‑specific initiatives (comics, cards, etc.) with tailored social strategies in partnership with vertical’s Marketing leader

Qualification

Social media strategyPaid social campaignsCommunity engagementContent strategyKPI optimizationCollector cultureLeadership skillsCross-functional collaboration

Required

7–10+ years of experience in social media marketing, ideally in collectibles, gaming, entertainment, pop culture or similar

Proven success leading social strategy for a consumer‑facing or fandom‑driven brand

Expertise in both organic and paid social, with hands‑on experience optimizing performance across platforms

Strong leadership skills with experience guiding content teams and building operational consistency

Deep understanding of analytics, audience segmentation and KPI optimization

Preferred

A passion for collectibles and an understanding of collector culture is a significant advantage

Company

Certified Collectibles Group (CCG)

The Certified Collectibles Group is the world’s leading provider of expert, impartial and tech-enabled services that add value and liquidity to collectibles.

Founded in 1999

Sarasota, Florida, USA

501-1000 employees