Growth Marketing Manager - SaaS Subscriptions jobs in United States
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TP-Link Systems Inc. · 3 weeks ago

Growth Marketing Manager - SaaS Subscriptions

positionIrvine, California, United States
timeFull-time
remoteOnsite
seniorityMid, Senior Level

TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Growth Marketing Manager – Subscriptions will be responsible for driving subscription growth for consumer electronics products by developing and implementing strategies to increase customer acquisition, retention, and overall subscription revenue.

ElectronicsHardwareHealth CareInternetSoftware

Responsibilities

Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention
Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion
Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels
Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs
Analyze customer data and subscription metrics to identify opportunities for growth and improvement
Drive the development and execution of targeted marketing campaigns to increase subscription conversions
Lead pricing and packaging strategies to maximize revenue and customer satisfaction
Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies
Manage partnerships and initiatives to expand subscription reach and adoption
Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance

Qualification

Subscription growth strategiesData-driven decision-makingLifecycle marketingCustomer acquisitionCustomer retentionMarketing campaignsAnalytical skillsPartnership managementCollaboration

Required

Strong background in subscription-based models
Data-driven decision-making skills
Experience in developing and executing comprehensive subscription growth strategies
Ability to own end-to-end subscription growth across the customer lifecycle
Experience leading lifecycle marketing initiatives across various engagement channels
Collaboration skills with product, marketing, and sales teams
Ability to analyze customer data and subscription metrics
Experience in driving targeted marketing campaigns to increase subscription conversions
Experience in leading pricing and packaging strategies
Ability to monitor competitive and industry trends in consumer SaaS and subscriptions
Experience managing partnerships and initiatives to expand subscription reach
Ability to define, track, and report on core subscription KPIs

Company

TP-Link Systems Inc.

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Headquartered in the United States, TP-Link Systems Inc.
dateFounded in 1996
location
Reading, Reading, GBR
people-size51-200 employees
web-link
https://www.tp-link.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Ben Allcock
Vice President – B2B UK & Ireland

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