Web Content & AI Search Optimization Intern jobs in United States
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Backroads · 1 day ago

Web Content & AI Search Optimization Intern

positionSan Francisco Bay Area
timeInternship
remoteHybrid
seniorityIntern
money$23.08/hr - $28.85/hr

Backroads is a company passionate about connecting guests with beautiful places around the world through exceptional biking, hiking, and multi-adventure trips. The Web Content & AI Search Optimization Intern will support the Web & Content teams in advancing SEO and AI Engine Optimization strategies to enhance content discoverability and optimize the user experience on the Backroads website.

LeisureTourismTravel

Responsibilities

Support execution of Backroads’ SEO and AI Engine Optimization (AEO) strategy across the website
Assist with identifying and implementing AEO tactics, such as:
Adding and optimizing destination/trip-specific FAQs on Trip Pages
Ensuring Trip Pages are well-structured around priority topics
Helping assess content gaps and opportunities to strengthen topical authority
Help publish and update blog content in the CMS, ensuring posts are optimized for SEO and AEO best practices
Conduct on-page SEO optimizations, including metadata, headings, internal linking and content formatting
Collaborate with the Web team to QA live pages and ensure content accuracy and consistency
Support image optimization workflows by:
Uploading and organizing images in the Digital Asset Management (DAM) system
Ensuring images meet naming, sizing and metadata standards
Helping maintain image quality, organization and accessibility
Assist with documentation and tracking of optimization tasks and progress using spreadsheets or project tools
Learn and apply SEO/AEO best practices in a real-world, high-impact environment

Qualification

SEOAI Engine OptimizationContent OptimizationDigital Asset ManagementProactive MindsetSpreadsheetsClear CommunicationOrganizational SkillsTeam CollaborationAttention to Detail

Required

Currently enrolled at an accredited university or college
Strong interest in SEO, content optimization, AI-powered search or digital marketing
Excellent attention to detail and strong organizational skills
Ability to learn new tools, systems and concepts quickly
Clear written communication skills and comfort working with content
Proactive mindset with the ability to take initiative and ask thoughtful questions
Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Comfort working both independently and collaboratively with a team
Familiarity with spreadsheets and basic productivity tools (Excel, Google Sheets or similar)

Preferred

Exposure to SEO concepts, CMS platforms or digital asset management systems
Interest in travel, outdoor adventure or the Backroads brand and mission

Benefits

Comprehensive medical, dental, and vision insurance
401(k) with company match, flex plan, and parental leave
Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
Outdoor industry discounts and deals
Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
Wellness programs and regular lunchtime bike rides and yoga

Company

Backroads

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Glassdoor3.4
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Backroads is a biggest active travel company.
dateFounded in 1979
location
Berkeley, California, USA
people-size501-1000 employees
web-link
https://www.backroads.com

Funding

Current Stage
Late Stage

Leadership Team

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Sean Harrington
Chief Operating Officer
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A
Avery Hale Smith
Chief Experience Officer
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Recent News

PR Newswire
The Future of Adventure Travel: Backroads Announces 2026 Trend Outlook
2025-12-10
PR Newswire
Backroads Lowers Private Room Fees for Solo Travelers on 500+ Trips Worldwide
2025-10-31
The Real Deal
AI gold rush sends SF rents soaring
2025-10-18
Company data provided by crunchbase