Primecare Hospice · 3 weeks ago
Marketing Area Director - Modesto Territory
Stockton, CA 95207
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $130K/yr
3+ years expPrimecare Hospice is seeking a Marketing Area Director for the Modesto Territory. The role involves establishing and maintaining positive relationships with customers and referral sources, overseeing marketing operations, and negotiating service contracts to ensure maximum reimbursement from managed care organizations and other payers.
Hospital & Health Care
Responsibilities
Directs daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives for assigned territory
Assures understanding and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
Assists the Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
Employs marketing and promotional initiatives to achieve budgetary volume projections
Establishes and maintains positive working relationships with current and potential referral and payer sources
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
Builds and monitors community, customer, payer and patient perceptions of Prime Care Hospice as a high quality provider of services
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
Maintains comprehensive working knowledge of Prime Care Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Prime Care Hospice
Monitors and reports cost effectiveness of marketing efforts
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field
At least three (3) years' experience in health care marketing management preferably in hospice care operations
Ability to market aggressively and deal tactfully with customers and the community
Knowledge of corporate business management
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
Preferred
Master's degree
Company
Primecare Hospice
Primecare Hospice is dedicated to improving the quality of life for patients and families navigating serious illnesses.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase