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GroupeConnect · 2 weeks ago

Associate Planner, Media Investment

New York, NY

Full-time

Hybrid

New Grad, Entry Level

$50K/yr - $74K/yr

Publicis Groupe is the third largest communications group in the world, and they are seeking an Associate Planner to lead the team in transforming the video landscape through innovative strategies. The role involves collaborating on projects, building client relationships, and delivering high-quality planning and buying for clients.

AdvertisingMarketingPublic RelationsSocial Media

Responsibilities

Staying up-to-date on the latest video offerings in the marketplace spanning national & local linear TV, streaming video and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc

Promoting a culture of shared learning and increasing visibility of video expertise within the agency

Delivering high-quality planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research

Establishing operational processes & executing with flawless attention to detail

Partnering with Precision teams who will handle digital execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team

A willingness to learn about and embrace local formats like local TV, radio, and OOH - which our team often advises on in addition to national video

Qualification

Video landscape expertiseAnalytic skills teachingGenerative AI toolsCommunication skillsTeam collaboration

Required

A four-year college education (preferably with some agency/marketing work or internship experience)

An awareness of the video space - you are inspired by the rapid changes happening within it - and have a hunger to learn

Exceptional communication skills - you're skilled at working on a team, and problem solving and being flexible so you can roll with whatever challenges arise, client or internal

A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow

Willingness to travel as needed - you're open to new places, new faces and new ideas

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation