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Green Thumb Industries (GTI) · 3 weeks ago

Field Marketing Manager, Beverage (New Jersey/Ohio)

New Jersey, United States

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

3+ years exp

Greenthumb Industries is focused on expanding its THC-infused beverage business as more Americans turn to cannabis for well-being. The Beverage Field Marketing Manager will be responsible for developing and executing activation strategies, managing partnerships, and driving brand awareness in the Midwest region, particularly in New Jersey and Ohio.

Alternative MedicineCannabisMedical

Responsibilities

Develop and execute comprehensive activation strategies to achieve sales and brand objectives:

Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI

Conduct post-event analysis and reporting to optimize future activities

Responsible for activation recaps, metrics, and overall event success

Establish and maintain strong relationships with key accounts and the local wholesalers

Collaborate with regional sales leads to sell in brand programming to key accounts

Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions

Partner leadership: Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and active our brands to maximize the partnership value

Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination

Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting

Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives

Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences

Mange local budget & budget reporting/reconciliation

Perform pre-calls and checklists in preparation for sampling events

Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events

Stay up to date on local events and local regulatory dynamics and changes

Qualification

Brand activationExperiential marketingProject managementCannabis industry knowledgeRelationship buildingProfessionalismCommunication skillsSelf-motivatedCritical thinking

Required

Proven track record of supporting sales organizations, building consumer salient brands and managing on-premise activations, event marketing, or venue partnerships

3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries

Exceptional communication and relationship-building abilities, both internally and externally

Strong project management skills with experience in coordinating multiple initiatives simultaneously

Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness

Adapts and thrives in a demanding, fast-paced environment

Possesses a high level of critical thinking

Operates with a high level of professionalism and integrity, including dealing with confidential information

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws

This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities

Some national travel may be required for company meetings and major industry events

Must pass any and all required background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver's license

Must be a minimum of 21 years of age