Carenet Health · 21 hours ago
Content Marketing Manager
San Antonio, TX
Full-time
Onsite
Senior Level
5+ years expCarenet Health is seeking a Content Marketing Manager to build and scale their enterprise content engine. This role focuses on content strategy, editorial operations, and performance management to ensure consistent and compelling storytelling across various channels.
Health CareInformation TechnologyMedicalTelehealth
Responsibilities
Measurable growth in organic traffic, engaged sessions, and content-sourced or content-assisted pipeline and revenue
High adherence to brand voice, tone, messaging architecture, accessibility, and legal standards across all content, with minimal rework or compliance issues
On-time delivery of content aligned to quarterly GTM themes, solution campaigns, PR moments, and Sales priorities, with reduced last-minute or emergency edits
Increased executive bylines, analyst visibility, PR placements, and thought leadership asset performance, reflected in brand search growth and downloads
Reliable editorial workflows, clear intake and prioritization, strong vendor and SME management, and consistent delivery against editorial calendars
Positive feedback from Sales, Product Marketing, and GTM teams on content usability, relevance, and effectiveness in supporting conversations and deals
Translate enterprise positioning and product marketing narratives into a unified content strategy with strict adherence to brand standards for voice, tone, terminology, and accessibility
Own and maintain Carenet’s editorial style guide and content governance framework, ensuring consistent application across owned, earned, and paid channels
Build and manage a 12-month editorial calendar aligned to quarterly GTM themes, solution launches, PR opportunities, analyst activity, and events
Develop full-funnel content packages—including POV blogs, reports, case studies, landing pages, email nurtures, and sales narratives—aligned to buyer journeys and ICPs
Write and edit high-impact long-form and short-form content, ensuring clarity, narrative consistency, SEO alignment, and message pull-through
Establish and enforce editorial QA workflows covering factual accuracy, claims substantiation, brand and legal compliance, accessibility, and pre-publish reviews
Partner with Digital Marketing to embed keyword strategies, schema, and conversion UX into web content and lead ongoing content refresh cycles based on performance data
Orchestrate content distribution across organic social, email, partner channels, and multi-format repurposing to extend reach and lifecycle value
Analyze content and campaign dashboards to optimize strategy based on traffic, engagement, MQL/SQO influence, and pipeline contribution
Collaborate with Product Marketing to translate solution narratives and BOMs into clear, usable sales content and enablement assets
Partner with PR and Analyst Relations to develop executive bylines and thought leadership that support earned media and analyst visibility
Source, coach, and manage SMEs, freelancers, and agency partners to scale production while preserving quality and brand voice
Work with Marketing Operations to improve intake processes, templates, RACIs, and workflow tools that increase predictability and reduce rework
Maintain and co-manage a centralized content library to ensure easy access, reuse, and consistency across cross-functional teams
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field; equivalent experience considered
5–8+ years of experience in B2B content marketing, journalism, or copywriting; healthcare or enterprise services experience preferred
Demonstrated ability to create content for complex, regulated, or technical business topics; portfolio required
Strong editorial operations expertise, including governance, calendars, QA workflows, and content standards
Proven hands-on copywriting and editing skills across long-form and short-form assets
Experience managing freelancers, agencies, and cross-functional stakeholders to deliver content at scale
Working knowledge of SEO, analytics, CMS platforms, and marketing automation tools
Ability to align content strategy with GTM priorities, Sales goals, and demand generation efforts
Strong organizational, communication, and collaboration skills, with a high attention to detail and brand stewardship mindset
Preferred
healthcare or enterprise services experience preferred
Company
Carenet Health
Carenet Health is a provider of healthcare engagement, clinical support, advocacy and 24/7 telehealth solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Erwin
CEO-Founder
Christopher Rogers
Chief Operating Officer
Recent News
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2025-09-22
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