Stinger · 22 hours ago
Sr. Vice President Marketing
St. Petersburg, FL
Full-time
Onsite
Director/Executive
10+ years expStinger is seeking a Sr. Vice President of Marketing who will be responsible for driving profitable, organic growth and creating lasting enterprise value. This role involves shaping and executing innovative marketing strategies while unifying brand, digital, and channel marketing under a cohesive strategy.
Consumer ElectronicsManufacturing
Hiring Manager
Katherine Schwartz, MPS, SHRM-CP
Responsibilities
Develop and execute comprehensive brand marketing strategies aligned with organizational goals
Consumer driven product marketing, able to turn technical features into consumer benefits that drive demand
Identify opportunities, guide investment priorities, and ensure marketing efforts align strategically and financially with enterprise-wide value creation
Ability to draft business correspondence, reports, and presentations
Craft integrated go-to-market plans that balance brand building with performance execution across retail/consumer, installer/trade, DTC and OEM/commercial channels—driving retail sell-through, installer loyalty, and OEM partnership growth
Build data-driven programs that generate awareness, qualified leads, preference and conversion across all channels
Determine the demand for products and services offered by a firm and its competitors and identify potential customers
Drive measurable gains in ROAS, conversion rate, and AOV by optimizing paid media, refining site merchandising, and accelerating organic traffic through content, SEO, and community engagement
Establish clear KPIs, tracking ROI by campaign and channel, and implementing robust attribution models to understand which activities most effectively drive awareness, engagement, preference and conversion
Strong A/B testing experience
Manage digital marketing channels including but not limited to: Facebook, Instagram, E-mail and search engine marketing
Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied
Oversee the planning, allocation, and optimization of the marketing budget to ensure every dollar drives measurable business impact
Balance investment across brand, demand generation, digital, and channel programs—aligning spend with strategic priorities and growth objectives
Lead agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.)
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
Manage industry trends and emerging technologies to ensure continuous evolution of Stinger’s approach to digital and brand marketing
Analyses the efficacy of existing product marketing campaigns and strategies for continuous improvement of future campaigns
Works with the Product Development team to understand the specifications of new products and translate those specifications into consumer relatable benefits
Leads the go-to-market strategies for new product launches by crafting the product story through extensive written press releases, story boards, and video scripts
Provides input into the video creative production process to guide story boards and video shoots
Composes, develops, evaluates, and conducts training on product marketing activities, strategies, and policies
Proactively trains all internal key stakeholders on the product story including the Sales, Marketing, and DTC teams
Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
Collaborates, participates in, and coordinates promotional activities, trade shows, and industry events
Performs other duties as assigned
Qualification
Required
Dynamic leader able to inspire a cross-functional team of marketing professionals
Work with a cross-functional team of sales and product to execute on a multi-channel go-to-market plan
Knowledge of analytics tools and proven experience transforming insights to action
Working knowledge of Adobe creative suite
Able to manage multiple projects, and respond rapidly to changing priorities, with tight deadlines
Bachelor's degree in Marketing or relevant field
10+ years of relevant brand marketing experience, with a focus on performance marketing
Experience marketing for consumer brands
Experience working with Private Equity ownership
Proven track record of growing e-commerce consumer brands
5+ years experience with automotive brands preferred
Jeep or Truck enthusiasts preferred
Preferred
Previous experience with automotive brands is preferred
5+ years experience with automotive brands preferred
Jeep or Truck enthusiasts preferred
Company
Stinger
Established in 1987, owned by The Halifax Group, and headquartered in St.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Audax Private Equity
2019-11-06Private Equity
2006-04-01Private Equity
Leadership Team
Jamie Fraser
Executive Chairman
Recent News
Google Patent
2025-04-04
2025-02-16
2025-02-16
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