Black Promoters Collective · 1 day ago
Director of Marketing
United States
Contract
Remote
Director/Executive
$90K/yr - $110K/yr
10+ years expBlack Promoters Collective is reshaping the future of live entertainment through culture-first programming, global growth, and innovation. The Director of Marketing is responsible for developing and leading integrated marketing strategies for national tours and festivals that drive ticket sales, audience growth, and brand impact.
ConcertsEvent ManagementEventsMusic
No H1B
Responsibilities
Develop and execute comprehensive marketing plans for concert tours and festivals to achieve revenue and ticket sales goals
Lead integrated campaign planning across digital, social, content, influencer, experiential, and traditional media (including radio and out-of-home)
Design and oversee digital-first campaign architecture leveraging paid social, CRM, and fan data insights to maximize ROI
Partner with agencies, venues, and local promoters to activate full-funnel marketing strategies and ensure seamless execution across all markets
Direct the creative development and production of marketing assets, maintaining brand consistency with artist and tour branding
Manage marketing budgets and reporting, ensuring efficient resource allocation and adherence to financial goals
Track and analyze performance data to optimize campaigns, forecast sales, and report outcomes to leadership
Provide strategic leadership and mentorship to the marketing team, fostering professional development and a culture of collaboration and accountability
Work cross-functionally with talent buyers, finance, and operations to align marketing initiatives with broader business objectives
Stay informed on industry trends, emerging platforms, and audience behaviors to innovate and maintain a competitive edge
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field; advanced degree preferred
10+ years of progressive marketing experience, preferably within the live entertainment or concert promotion industry
Demonstrated success leading and scaling large, cross-functional marketing teams (10+ people), including contractors and agency partners
Proven experience managing multimillion-dollar marketing budgets and executing integrated campaigns for national or large-scale tours, festivals, or live events
Expertise in digital media buying, audience segmentation, CRM strategy, and data-driven marketing (required)
Strong understanding of omnichannel marketing, including social media, content, influencer, experiential, and traditional strategies
Excellent leadership, communication, and stakeholder management skills, with experience presenting to executives, artists, and partners
Ability to thrive in a fast-paced environment and manage multiple launches simultaneously
Passion for live entertainment, audience engagement, and culturally relevant storytelling
Preferred
Experience with programmatic ad buying, CRM marketing, and fan data analytics
Established relationships with DSPs, venues, and media outlets
Familiarity with ticketing platforms, marketing analytics, and digital ad tools
Company
Black Promoters Collective
Black Promoters Collective is an event production company that offers concerts and live entertainment services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase