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Mario Badescu Skin Care, Inc. · 18 hours ago

Director of Public Relations

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Mario Badescu Skin Care is seeking an experienced and dynamic PR Director to lead and elevate our brand presence within the beauty and skincare industry. The ideal candidate will be responsible for developing comprehensive public relations strategies, building media relationships, and leading impactful campaigns and product launches.

BeautyCosmeticsHealth Care

Responsibilities

Develop and implement comprehensive public relations strategies to enhance Mario Badescu’s visibility and reputation in the beauty and skincare market

Build and maintain strong relationships with beauty editors, influencers, bloggers, and industry partners to secure media coverage and collaborations

Lead product launches, brand campaigns, and events that align with the company’s vision and marketing goals

Manage crisis communications and respond to media inquiries to protect and promote brand integrity

Collaborate closely with marketing, social media, product development, and executive teams to ensure cohesive messaging and brand consistency across all platforms

Monitor media trends, competitor activities, and consumer insights to adjust PR strategies accordingly

Oversee and mentor PR team members, fostering a creative and productive environment

Track and report on PR campaign effectiveness and media coverage analytics

Review coverage performance and editor feedback regularly, driving continuous improvement in earned media results

Ensure regional pitching, mailers, and press events reflect global strategy, deliver impact, and maintain creative excellence

Qualification

Public RelationsMedia RelationsLeadershipPR Tools ProficiencyProject ManagementPassion for BeautyCreative ThinkingCommunication Skills

Required

Bachelor's degree in Public Relations, Communications, Marketing, or related field

5+ years of experience in beauty or skincare public relations, with a proven track record of success

Exceptional media relations skills with established connections in beauty and lifestyle media

Strong leadership and project management abilities

Excellent verbal and written communication skills

Ability to think creatively and strategically in a fast-paced environment

Passion for beauty, skincare, and wellness industries

Proficiency in PR tools and media monitoring platforms

Benefits

Competitive salary and benefits package.

Company

Mario Badescu Skin Care, Inc.

Mario Badescu had a singular vision: he wanted to introduce to New York City his European-style facials (mastered back in his native Romania) based on classic, Old World techniques.

Founded in 1967

New York, New York, USA

201-500 employees