Virginia Transformer Corp · 12 hours ago
Marketing Manager- Data Center
Roanoke, VA
Full-time
Hybrid
Senior Level
5+ years expVirginia Transformer Corp. is the largest privately owned transformer manufacturer in North America, and they are seeking a Marketing Manager to lead and execute marketing strategies for their data center and mission-critical power business. This role will collaborate closely with Sales, Engineering, and Executive Leadership to position the company as a preferred partner for data center customers.
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Hiring Manager
Paul Butkiewicz
Responsibilities
Develop and execute go-to-market strategies for VTC’s data center transformer and power solutions portfolio
Own market positioning, value propositions, and competitive differentiation for hyperscale, colocation, and enterprise data center segments
Monitor industry trends including AI data centers, load growth, energy efficiency, redundancy, and sustainability
Partner with Data Center Sales leadership to create high-impact sales enablement tools (presentations, one-pagers, case studies, ROI tools)
Support RFPs, RFQs, and strategic pursuits with tailored marketing content
Help drive lead generation, account-based marketing (ABM), and key account campaigns
Develop technical and commercial content such as white papers, application notes, blogs, customer success stories, and videos
Ensure consistent messaging aligned with VTC’s brand, engineering capabilities, and manufacturing strengths
Translate complex electrical and power concepts into compelling, customer-focused messaging
Plan and execute digital campaigns, email marketing, and website content related to data center solutions
Lead marketing support for industry trade shows, conferences, and customer events (e.g., data center, energy, and infrastructure forums)
Coordinate thought-leadership initiatives and speaking opportunities
Track marketing KPIs including pipeline contribution, campaign performance, and content engagement
Use data and market insights to continuously refine strategy and improve ROI
Qualification
Required
Bachelor's degree in Marketing, Business, Engineering, or related field
5+ years of B2B marketing experience, preferably in industrial, electrical, energy, or infrastructure markets
Experience supporting complex, technical sales cycles and long-lead capital equipment
Strong collaboration skills with Sales, Engineering, and Operations teams
Excellent written, verbal, and presentation skills
Preferred
Experience marketing to data centers, mission-critical facilities, utilities, or energy infrastructure
Familiarity with transformers, substations, power distribution, or electrical equipment
Experience with account-based marketing (ABM) and CRM/marketing automation tools
Background in manufacturing or engineered-to-order products
Benefits
Competitive compensation
Benefits
Growth opportunities
Company
Virginia Transformer Corp
Virginia Transformer is an engineering company that manufactures transformers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Prabhat Jain
Chief Executive Officer
Recent News
Google Patent
2025-04-04
2025-01-09
Company data provided by crunchbase