Grimes Insurance Agency Inc · 3 weeks ago
Content Manager
Lubbock, TX
Full-time
Onsite
Mid Level
$42K/yr - $60K/yrGrimes Insurance Agency, Inc. is the region’s largest and fastest growing modern insurance agency, seeking an all-star content manager to enhance their content strategy. The role focuses on driving qualified traffic and leads through effective content creation and management, while collaborating closely with the marketing and sales teams.
Health CareInsurance
Responsibilities
Own the content strategy outlined in Marcus Sheridan’s •They Ask, You Answer and Endless Customers• that allows for consistent publication of the types of content that drives revenue and significantly impacts sales
Publish at least three new written pieces of content per week
Interview internal subject matter experts for content
Edit, proofread and improve writers’ posts
Direct company email marketing efforts, including newsletters and automated workflows
Use AI tools to optimize efficiency for the content creation process, including, but not limited to generating and enhancing new content, evaluating content performance, and streamlining content distribution
Rely on content analytics and reporting to inform decisions
Lead search engine optimization (SEO) eJorts for website and content
Produce premium content, including eBooks, pillar pages, and other oJers used to convert our audience
Reports to Marketing Director and works closely with them and the sales team to identify content topics and develop editorial calendar
Help distribute content via social media for community engagement and long-term content promotion
Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency)
Qualification
Required
A true passion for writing
Impeccable writing and editorial skills, with an outstanding command of the English language
An understanding of common editorial style guides, e.g. AP Style, etc
Clear articulation of the business goal behind creating a piece (or series) of content
Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc
Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns
An understanding of AI's role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting
Excellent communication and interpersonal skills
Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush
Has interview skills and is a curious and thoughtful listener
Understands how to use data to inform all strategic decisions
Operates well with giving and receiving feedback
Upbeat, optimistic, and professional demeanor
Has a team mentality
Preferred
A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered
Bonus skills: HubSpot experience, print or broadcast journalism training
Benefits
401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off
Company
Grimes Insurance Agency Inc
We are partners with our clients offering them the advice, value and solutions they deserve.
Founded in 1948
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase