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Plunge · 18 hours ago

Senior Social & Content Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Plunge is on a mission to help people unlock greater resilience and recovery through high-performance cold plunges and saunas. They are seeking a Senior Social & Content Marketing Manager to lead their content strategy and enhance their brand presence across various platforms while collaborating with multiple teams to achieve business goals.

E-CommerceHealth CareManufacturing

Responsibilities

Own Social & Content Strategy: Build and execute the content roadmap across Instagram, YouTube, TikTok, and emerging channels

Lead Full-Funnel Storytelling: Produce content that drives awareness, education, and conversion—anchored in clear narratives and creative hooks, including on-camera appearances when needed

Run High-Velocity Production: Ideate, script, shoot, edit, and publish social-first content using a mix of in-house production, UGC, and creator partners

Elevate Creative Direction: Define and uphold a premium, cohesive visual style that strengthens brand recall across platforms

Grow & Engage Community: Manage comments, surface customer stories, foster UGC, and build ongoing dialogue with superfans, creators, and partner brands

Collaborate With Growth: Ensure organic content, creator output, and paid creative follow a unified narrative and support performance goals

Scale Creator Content: Identify, recruit, brief, and manage creators for social-first storytelling, experiments, and distribution

Own Reporting: Track engagement, reach, retention, and channel growth—turning insights into actionable creative and publishing decisions

Qualification

Social & Content StrategyFull-Funnel StorytellingCreative DirectionData AnalysisCommunity EngagementUGC ManagementOn-Camera PresenceStorytelling PassionFast-Paced Adaptability