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MRM · 17 hours ago

Media Planner

New York, NY

Full-time

Onsite

Entry, Mid Level

$60K/yr - $75K/yr

1+ years exp

MRM is a globally recognized media, marketing, and advertising agency that partners with iconic brands to craft impactful campaigns. The Media Planner role involves developing and managing cross-channel media strategies, translating marketing goals into actionable media recommendations, and collaborating with various teams to ensure performance-focused campaigns.

Marketing & Advertising

H1B Sponsor Likely

Responsibilities

Lead the development of integrated media plans across both digital and traditional media including but not limited to: Digital video, display, paid social, paid search, spot TV & radio, print and out-of-home

Translate marketing strategies into actionable media recommendations that balance innovation, efficiency, and performance

Collaborate with cross-functional teams including strategy, digital performance media (programmatic/paid social/paid search), analytics, creative, and account management to inform and align campaign plans

Manage media RFPs, vendor negotiations, and media authorizations

Monitor campaign performance, analyze data, and optimize based on KPIs and insights

Present media plans and reporting to internal stakeholders and clients, as appropriate

Maintain accurate media documentation including flowcharts, budget trackers, and reconciliation reports

Stay informed on media trends, emerging platforms, and competitive activity to bring fresh thinking to the team and clients

Qualification

Media planningAnalytical skillsProject managementMedia analysis toolsSolution-oriented mindsetCommunication skillsAttention to detailCollaborationOrganizational skills

Required

Bachelor's degree in Marketing, Advertising, Communications, Media Studies, or a related field

1–3 years of experience in media planning or buying at an agency or client-side marketing team

Solid understanding of media channels and the role each plays in the customer journey

Strong analytical skills and familiarity with campaign measurement and optimization techniques

Exceptional attention to detail and organizational skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Clear and confident verbal and written communication skills

A proactive, solution-oriented mindset with a collaborative spirit

Preferred

Proficiency with media planning/competitive analysis tools desired but not a requirement (e.g., MediaOcean/Prisma, MRI-Simmons, Vivvex, Pathmatics, etc.)

Company

MRM

Glassdoor3.7

MRM is a modern relationship marketing agency that builds enduring brand relationships.

Founded in 1982

New York, NY, US

1001-5000 employees

http://www.mrm.com

H1B Sponsorship

MRM has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (3)

2023 (7)

2022 (4)

2021 (3)

2020 (7)