Qualis1 Inc. · 18 hours ago
Digital Marketing Category Analyst
Qualis1 Inc. is seeking a Digital Marketing Category Analyst who will manage, enrich, and optimize product data and digital merchandising across online channels. The role involves ensuring accurate product presentation to enhance discoverability and customer engagement, while collaborating with various teams to support product lifecycle management and marketing initiatives.
Responsibilities
Maintain and enrich product data including images, videos, descriptions, specifications, taxonomy, and customer decision trees
Standardize product attributes across categories through competitive research and analysis
Conduct regular content audits to ensure accuracy, consistency, and adherence to brand standards
Partner with vendors to acquire high-quality product content and digital assets
Manage product categorization, placement, and navigation to improve discoverability
Align digital product presentation with marketing initiatives across web, mobile, email, and social
Collaborate with Marketing & Inventory teams to ensure promotional readiness and stock availability
Use analytics tools to measure product performance and recommend data-driven optimizations
Work closely with buyers, suppliers, internal teams, and stakeholders to ensure smooth product lifecycle management
Support new product launches and maintain accurate tracking of product updates and promotions
Communicate effectively with technical and non-technical teams
Manage ERP product data including logistics attributes, sellable units, pack sizes, POS data, and expiry information
Update product records for supplier changes and product transitions
Monitor and manage product delivery performance
Oversee digital enrichment workflows, supplier enrichment, and data syndication opportunities
Train and guide internal teams on merchandising processes
Ensure SLAs and KPIs are met across all tasks
Handle escalations, issue resolution, and risk identification
Review market research activities and provide insights for decision-making
Qualification
Required
Bachelor's degree in Marketing, Business, Merchandising, or related field
Experience in product merchandising, category management, digital merchandising, or product data management
Strong background in product attribute standardization, taxonomy creation, and content quality review
Experience in cross-functional stakeholder management and project delivery as an individual contributor
Excellent communication skills—verbal, written, and cross-team collaboration
Strong understanding of merchandising processes and product lifecycle workflows
Ability to manage data accuracy, quality, and performance reporting
Company
Qualis1 Inc.
At Qualis1 Inc., our robust business model is strategically built upon serving diverse industry sectors, including Finance, Health Care, Education, State Government, and Manufacturing.
Funding
Current Stage
Growth StageCompany data provided by crunchbase