Brooklinen · 1 day ago
Senior Associate, Influencer Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$71K/yr - $80K/yr
3+ years expBrooklinen is a leading soft goods brand committed to creating comfort for its customers. The Senior Influencer Marketing Associate will partner with the Influencer Marketing Manager to execute high-impact campaigns, manage influencer relationships, and analyze performance metrics to drive brand storytelling and measurable results.
Home DecorManufacturingRetail
Responsibilities
Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
Manage the execution of the affiliate influencer strategy across platforms including LTK, ShopMy, and emerging channels
Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments
Qualification
Required
3+ years of experience in influencer marketing, PR, or partnerships (relevant full-time internships count!)
Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
Strong communication and relationship-building skills, with experience managing both external and internal partners
Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast-paced environment
Confidence in analyzing performance data and translating metrics into actionable takeaways
A proactive, solutions-oriented mindset with the ability to anticipate needs and take initiative
Passion for influencer marketing, brand storytelling, and staying ahead of social trends
Benefits
Up to 100% coverage for employee-only medical, dental, and vision
Support for all family-building journeys, including a lifetime benefit of up to $20,000 reimbursed (with a $10,000 annual cap)
401K with a 4% company match
Pre-tax savings to support your daily commute
40% employee discount
25% friends & family discount
Seasonal product allowance
Free One Medical membership
Free Talkspace membership
$1,000 annually through Joon to support mental, physical, and lifestyle well-being
16 fully paid weeks for all new parents
20 vacation days annually (25 days after 5 years)
Year-round Summer Fridays with a 3 pm close
One fully paid month at your five-year anniversary
Two in-office days weekly during core days (Tues–Thurs)
Remote Thanksgiving week
Remote last week of December
Up to four additional remote weeks per year with manager approval
Competitive equity grants — because the future we build is shared
Company
Brooklinen
Brooklinen is a manufacturer and supplier of bed and bath linens as well as loungewear.
51-200 employees
H1B Sponsorship
Brooklinen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$60.02MKey Investors
Freeman SpogliSummit PartnersFirstMark
2021-06-30Private Equity
2020-03-03Series B· $50M
2017-03-16Series A· $10M
Leadership Team
Billy May
Chief Executive Officer, Board Director
Vicki Fulop
Cofounder of Brooklinen
Recent News
Business Insider
2025-10-07
Company data provided by crunchbase