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Wyndham Hotels & Resorts · 2 weeks ago

Senior Manager, Guest Analytics

Parsippany, NJ

Full-time

Onsite

Mid, Senior Level

$115K/yr - $134K/yr

4+ years exp

Wyndham Hotels & Resorts is the world’s largest hotel franchising company, committed to making hotel travel possible for all. The Senior Manager, Guest Analytics will drive actionable insights based on guest data to enhance customer experience and support strategic direction through collaboration with cross-functional teams.

HospitalityHotelTravel Accommodations

Responsibilities

Lead development and implementation of interactive dashboards within Adobe Customer Journey Analytics to provide a holistic view of guest behaviors across marketing channels, enabling timely insights and journey optimization

Partner with stakeholders across the marketing team to measure, analyze and report on initiative performance and specific KPIs

Assist in development and ongoing management of guest attribution framework in our internal Guest Datamart for personalization enablement through Adobe Experience Platform and Journey Optimizer

Work hand in hand with Paid Media leaders to mature customer segmentation and activations through a thoughtful test and learn approach in the channel

Responsible for all Paid Media and Partnerships audience creation and maintenance, currently 400+ sourced from our CDP, Amperity, as well as new development of guest journey audiences for Adobe Journey Optimizer

Foster an insights-driven marketing culture by managing a test-and-learn practice that drives profitable guest journeys and personalized marketing touch points

Manage Guest Analytics partner to deliver quarterly guest demographics reports and insights to leadership, as well as ad-hoc requests from stakeholders throughout the business

Continually advance the team's analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies based on AI and data science models

Profile first and third party guest date to develop personas, identify core segments and fulfill ad hoc requests from various business areas

Stay up to date with the latest Adobe Customer Journey Analytics and Amperity features and capabilities so that you’re able to make recommendations for how the tools can be leveraged to improve performance or process efficiencies

Oversee all 3rd party data enrichment partners and the regular append processing

Qualification

SQLAdobe Experience PlatformCustomer AnalyticsData ScienceMarketing AnalyticsInterpersonal SkillsCommunication SkillsProblem SolvingFlexibilityProject Management

Required

Bachelor's Degree in business, mathematics, marketing analytics or other related field from an accredited college or university required

4+ years of progressive and successful work experience in marketing, digital or customer analytics

Proficiency in SQL is required

3-5 years experience with Adobe Experience Platform technologies, such as Adobe Analytics, Adobe Customer Journey Analytics, or similar technologies

An understanding of current and emerging travel industry reporting and tools is beneficial

Preferred

Innate intellectual curiosity with a proactive mentality to seek further insights

Excellent interpersonal and communication skills (both written and verbal) to work with people at all levels and from all backgrounds and parts of the world

Ability to effectively prioritize tasks and work on multiple projects or work streams simultaneously

Self-starter, exhibiting initiative, confidence, professionalism, and good judgment

Flexibility during times of change and open to multiple points of view and possible solutions

Ability to capture and articulate business needs with diverse stakeholder with varying perspectives

Identify and communicate to leader - project risks, assumptions, dependencies, and critical paths

Ability to work under pressure and tight timelines, as well as both independently and in a team environment

Benefits

Health insurance with HSA and FSA options

Dental insurance

Vision insurance

Life/AD&D insurance

Short- and Long-Term Disability coverage

401(k) with generous company match

Vacation time- Accrue 1.25 hours of paid vacation per week

Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure).

Paid sick leave accrued as state and local laws require

Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.