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The E.W. Scripps Company · 2 weeks ago

VP, Integrated Marketing and Sales Client Solutions

New York, NY

Full-time

Hybrid

Director/Executive

$200K/yr - $225K/yr

10+ years exp

The E.W. Scripps Company is seeking a visionary VP, Integrated Marketing & Sales Client Solutions to lead innovative sales and marketing programs that maximize partnerships. This role involves developing strategies to drive revenue growth and enhancing relationships with key advertisers and distributors.

AdvertisingDigital MediaJournalismMedia and Entertainment

Responsibilities

Develop and steer winning integrated marketing sales strategies & execution aimed at accelerating National, Local, Sport and CTV revenue growth and strengthening key distribution relationships

Partner with Sales Leadership, Research, and Marketing to proactively identify new business opportunities, shape compelling go-to-market proposals, and drive enduring marketplace competitiveness

Champion deep, consultative relationships with key advertisers and distributors; identify evolving client needs and deliver bespoke, value-added solutions that set Scripps apart in the market

Harness the breadth of the Scripps portfolio including integrating Scripps IP to create integrated marketing opportunities and strategic sales programs that elevate the company's visibility and partner success

Oversee the creation of innovative sales campaigns, presentations, and events that showcase the value of Scripps' offerings and support sales teams in securing and growing top-tier advertising and distribution accounts

Develop and deliver integrated marketing and creative solutions for clients across the Scripps Sports portfolio, in close collaboration with league partners

Design and implement audience-engagement tactics and partner communications that translate into actionable sales opportunities and long-term business growth

Utilize performance analytics and market intelligence to monitor sales effectiveness, refine tactics, and ensure alignment with core business objectives

Oversee the production of persuasive sales collateral, creative assets, and promotional materials, ensuring consistency and competitive edge across channels

Lead integrated partnerships working directly with sports leagues and partners — including the WNBA, NWSL, and ATHLOS — to design customized ideas, activation programs, and commercial solutions monetizing non-media assets and brand-building experiences

Collaborate closely with local teams to develop marketing decks and creative campaign ideas

Coordinate with CTV team to craft pitch-ready integrated marketing concepts, creative, and activations for all CTV and FAST channels

Qualification

Integrated marketing strategiesSales leadershipPartnership marketingCreative campaign developmentPerformance analyticsMatrix managementSports marketing experienceOral presentationWritten communicationTeam collaboration

Required

Excellent oral presentation skills and the ability to effectively communicate with internal and external stakeholders at the senior level

Proven and successful track record to be creative that will drive business growth through leadership and innovation

Possesses a strong creative sensibility, leadership skills and analytical ability

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects

Strong written verbal and written communications skills, including presenting to large groups of people and senior management

Committed team player with a collaborative attitude

Ability to manage within a matrix management organization

Preferred

BS/BA in related discipline preferred or equivalent years of experience

Generally, 10+ years of experience in related field preferred

Prior managerial experience preferred

History of working in sports marketing, partnerships, or sports media preferred

Benefits

A career path to grow your professional experiences

Full medical, dental and vision benefits, as well as certain other health and wellness benefits

Retirement savings plan with company match

Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.