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GroupeConnect · 2 weeks ago

Planner, Paid Social

Boston, MA

Full-time

Onsite

Mid Level

$61K/yr - $90K/yr

3+ years exp

Publicis Groupe is the third largest communications group in the world, and they are seeking a Media Planner, Paid Social to join their team of paid social specialists. This role involves planning, implementing, managing, and optimizing data-driven campaigns across various social platforms while collaborating with cross-functional teams to achieve client goals.

AdvertisingMarketingPublic RelationsSocial Media

Responsibilities

Serve as a member of the cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices

Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy

Flawlessly run paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals

Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals and how they work with your media plan

Demonstrate deep knowledge of the capabilities of API partners and be able to test and apply them to client/campaign objectives. Foster strong relationships with current platform partners to help influence product roadmaps based on specific client needs

Partner with Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams

Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences

Produce clear communication for internal teams and directly to clients regarding campaign performance, recommendations and expected deliverables

Work flexible hours to adapt to the real-time nature of the social space. Be available 'on call' during non-business hours for posting and optimizing as needed

Participate in the training of junior team members as needed

Qualification

Paid social media strategyData-driven campaign managementAPI partner platformsExcel proficiencyMedia metrics understandingExperience in media operationsGenerative AI tools familiarityCollaboration skillsProject managementCommunication skillsPositive attitude

Required

Superior collaboration and teamwork skills; experience working with cross-functional teams

Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail

Intermediate to advanced skills in Excel

Excellent verbal and written communication skills

The ability to think on your feet, present to clients, and talk knowledgeably about the role of social media

Understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA)

Positive attitude and able to work independently, as well as part of a team

Bachelor's Degree Required

Preferred

3+ years of experience in media or ad operations preferred

1+ years of hands-on experience working in self-service capacity within social platforms. Ideally, candidate will have experience working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation