Pacific Life · 17 hours ago
Manager, Digital Marketing
Newport Beach, CA
Full-time
Onsite
Mid, Senior Level
$134K/yr - $164K/yr
8+ years expPacific Life is a leading company in the financial services sector, dedicated to providing support and resources for its policyholders. They are seeking a Manager of Digital Marketing Execution to lead a team in developing and optimizing digital marketing campaigns, collaborating with various stakeholders to enhance program efficiency and success.
FinanceFinancial ServicesInsurance
Responsibilities
Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management
Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, Structured Query Language (SQL) query, Salesforce Sales Cloud data or other data sources as needed
Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, versions, and segments are correct
Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements
Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud
Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization
Utilize project management systems for work intake, collaboration and tracking progress toward completion
Qualification
Required
Bachelor's degree or equivalent experience
Salesforce Marketing Cloud Email Specialist Certification required
8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns
2+ years of hands-on experience with Structured Query Language (SQL)
Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
Direct leadership experience required, managing professional employees and/or supervisors
Preferred
Experience in the financial services, insurance, or annuities industries
Experience with Salesforce Einstein or similar Artificial Intelligence (AI) solutions
Familiarity with Zoom, Aprimo, Monday.com
Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys
Benefits
Medical
Dental
Vision
Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave
Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
Company
Pacific Life
Pacific Life Insurance is an insurance company that provides life insurance products, annuities, and mutual funds.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44B2025-09-03Debt Financing· $750M
2025-06-18Debt Financing· $688.57M
Leadership Team
Howard Hirakawa
Senior Vice President and Fund Advisor Operations
Joe Krum
Senior Vice President & Managing Director, Global Institutional Investment Group
Recent News
Private Capital Journal
2025-12-05
2025-11-22
Company data provided by crunchbase