LoanPro · 1 month ago
VP of Product Marketing
Farmington, UT
Full-time
Hybrid
Mid, Senior Level
5+ years expLoanPro is a leading fintech company transforming the lending landscape with a focus on personalized finance. As the VP of Product Marketing, you will lead a team responsible for executing product and customer marketing initiatives to drive revenue growth and enhance customer relationships.
FinanceFinancial ServicesFinTechInformation ServicesInformation TechnologySaaSSoftware
Responsibilities
Takes ownership of deep learning about our software, its functions, and how it fulfills our customers' needs and how they use the product Cultivate new business relationships, maintain existing business relationships with customers and partners
Lead a team of product and customer marketers to consistently execute
Own the strategy and execution of all traditional product marketing initiatives including sales assets, competitive research, one pagers, eBooks, and more
Lead sales enablement initiatives by working strategically with sales and sales enablement teams to align on product positioning and deliver comprehensive training that empowers the sales organization
Drive forward a go-to-market plan for new feature and product launches
Be an expert in value messaging and embed value in all revenue functions
Own the process of value engineering, leading to the generation of ROI calculators and business cases for prospects and customers
Be the primary point of contact between marketing and product
An essential function of this role requires onsite work to collaborate with other team members. Remote work can be conducted at managers discretion and in accordance with company hybrid policy
Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
Qualification
Required
Strong experience producing value-based assets and value engineering
5+ years of experience in B2B organizations with consistent promotions
3+ years of people management experience with a strong mentorship approach
Ability to work in a fast-paced, team environment
Passionate about fintech
Extreme hustle, grit, grind
Excellent oral and written communication skills, including facilitation of group presentations, and consulting skills
Ability to assess needs, influence, collaborate, deliver and partner at the most senior levels in the organization
Ability to build collaborative, trustworthy relationships across functions and geographies
Strategic, enterprise-wide and systems thinking
Organizational astuteness and agility
Good analytical and deductive reasoning skills
Thoughtful leadership and strong management capabilities. Ability to influence at all levels in an organization, including Senior Executives
Ability to consult with colleagues to identify issues, determine potential solutions, and analyze the impact on the broader organization
Ability to build relationships across a range of styles and cultures to form networks within and outside the company
Ability to use core technology to report information, analyze data and develop analytical models
Proficiency in Microsoft Office applications as well as industry-specific analysis software
Basic understanding of the industry, with the ability to become a subject matter expert on the job
Ability to work in a fast-paced, team environment
Innovation and problem-solving skills that include the ability to develop and propose equipment-based solutions for clients
Benefits
80% Medical/Dental
PTO and Holiday Schedule
HSA and 401K Match
Wellness Rewards and EAP
Company
LoanPro
LoanPro is the marketing-leading lending and credit platform built to innovate the future of finance.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
FTV Capital
2021-07-07Series A· $100M
Leadership Team
Rhett Roberts
Co-Founder & CEO
C
Chris Trujillo
General Counsel
Recent News
2025-12-22
Crowdfund Insider
2025-12-21
2025-12-17
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