Apply on Employer Site

Brighter Strides ABA Therapy · 19 hours ago

Digital Marketing Specialist

Lakewood, NJ

Full-time

Hybrid

Mid Level

$60K/yr - $90K/yr

Brighter Strides ABA is committed to transforming lives by providing compassionate, evidence-based Applied Behavior Analysis (ABA) therapy for children with autism and neurodivergent diagnoses. They are seeking an energetic and detail-oriented Digital Marketing Specialist to develop and execute innovative digital marketing strategies to enhance their online presence and attract new families.

Child CareConsultingHealth CareTherapeuticsTraining

Responsibilities

Develop comprehensive digital marketing plans utilizing SEO tools, SEM (Search Engine Marketing), and performance marketing techniques to increase visibility and engagement

Optimize website content using WordPress and content management systems to improve user experience and search engine rankings through keyword research and SEO best practices

Implement conversion optimization strategies to maximize lead generation from digital channels by analyzing user behavior with Google Analytics and Google Ads data

Coordinate email marketing initiatives using marketing automation platforms to nurture leads and communicate with prospective clients effectively

Monitor campaign performance regularly, prepare detailed reports on key metrics, and recommend adjustments to improve ROI

Qualification

SEO toolsGoogle AnalyticsGoogle AdsWordPressHTMLCSSJavaScriptCopywritingMarketing automationAnalytical skillsProject management

Required

Proven experience with SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, and SEM campaigns

Proficiency in WordPress, HTML, CSS, JavaScript, SQL or other relevant coding languages

Skilled in copywriting with the ability to craft engaging content that resonates with target audiences

Familiarity with marketing automation tools and performance marketing techniques within the digital landscape

Excellent analytical skills with the ability to interpret data insights for strategic decision-making

Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment

Benefits

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Parental leave

Vision insurance

Company

Brighter Strides ABA Therapy

Since our founding in 2020, Brighter Strides ABA has been transforming the lives of children on the autism spectrum with a compassionate approach to comprehensive care.

Founded in 2020

Baltimore, Maryland, USA

1001-5000 employees

https://brighterstridesaba.com

Funding

Current Stage

Late Stage

Recent News

GlobeNewswire News Room

Brighter Strides ABA Expands Services with New Clinic Opening in Maryland

2025-02-20

Company data provided by crunchbase