Potomac · 15 hours ago
Platform Strategy Producer
Bethesda, MD
Full-time
Onsite
Senior Level
$85K/yr - $100K/yr
5+ years expPotomac is a boutique tactical asset manager headquartered in Bethesda, MD, that focuses on serving the independent broker-dealer and RIA channel. As a Platform Strategy Producer, you will orchestrate the production of platform-native organic content and collaborate closely with the CMO to enhance brand visibility through strategic social media campaigns.
AdviceFinancial ServicesWealth Management
Responsibilities
Serve as the central social media producer for Potomac, ensuring initiatives are aligned and well-executed
Collaborate with CMO to develop and oversee creative social campaigns designed to expand reach, drive engagement, and elevate brand visibility
Work closely with designers, writers, video producers, and digital marketers to bring campaigns to life across channels
Own and maintain the social content calendar, ensuring strategic timing and consistency across campaigns
Develop content for the company level channels, as well as the individual channels of key executives
Monitor content performance metrics and audience feedback to refine strategy and improve impact
Qualification
Required
5+ years of experience in content development, social media, or related roles — preferably in finance, investment management, or professional services
Proven project management track record managing multiple channels
Strong writing, video editing, and storytelling skills
Experience with CRM platforms (HubSpot), analytics tools and social media management
Expertise with LinkedIn audience building
Strategic mindset with a hands-on attitude — ready to ideate, execute, and optimize
Preferred
Experience working in or adjacent to RIA, asset management, or compliance environments
Familiarity with LinkedIn Ads
Benefits
Medical insurance
Vision insurance
Dental insurance
Health savings account option
401(k) & other retirement benefits
Paid maternity leave
Paid paternity leave
Commuter benefits
Disability insurance
Paid time off
Company
Potomac
Our mission is to empower Financial Advisors like you with the confidence to aim higher, grow faster, and explore further.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Manish Khatta
CEO / CIO
Daniel Torzala
Chief Technology Officer
Recent News
2022-03-30
Company data provided by crunchbase