Southern Glazer's Wine & Spirits · 2 weeks ago
TWG VP Supplier Development and Marketing
Southern Glazer's Wine & Spirits is a leading wine and spirits distributor that values excellence, innovation, and community. The VP Supplier Development and Marketing role is responsible for driving profitable growth and maintaining relationships with suppliers while overseeing the execution of supplier programs and marketing initiatives across the organization.
Wine & Spirits
Responsibilities
Initiate, lead, create, and implement the Annual Supplier Planning Process including planning for programs, pricing, and promotions at National, Regional, and State levels for the assigned supplier(s)
Lead creator and supplier collaborator for SGWS Leadership top-to-top presentations, Ways of Working (WoW) maintenance, contract compliance, critical supplier meetings, and Quarterly Business Reviews (QBR)s
Lead mitigation activities for both annual and program performance, request mitigation funding as necessary, ensuring both are documented and aligned with the supplier
Responsible for effective development, embedding, and proactive resolution of potential performance issues of all supplier national programs and initiatives, KPI’s, new product launches, inventory management, priority activities, and scorecards in line with PACE planning process
Plan Supplier programs, pricing, and promotions for all Regions manage accurate deployment, track execution
Responsible for ensuring proactive and accurate communication for all the above with Supplier Insights team as well as SGWS regional and state teams
Oversee and collaborate with the Insights and Strategy team to proactively resolve data discrepancies with the supplier, maintain and negotiate up to date goals and other reporting in alignment with the supplier
Provide guidance and oversee the management and use of supplier marketing funds and accounts receivables with the SGWS Finance team
Support contractual compliance for the inventory of assigned suppliers
Create and implement innovative impactful supplier programs, by customer channel, to meet strategic and SGWS aligned supplier growth needs using SGWS analytics, insights, and digital tools
Ensure full engagement from regional and state commercial teams around KPI’s, Corporate and National initiatives, and new product launches
Oversee and manage all allocations, tranches, and correct sale of product by channel
Oversee, manage, validate, and communicate in writing all shipment commits with Supply Chain Management (SCM) Lead
Collaboration of long-term strategies with the supplier marketing entities and agencies to create and implement annual consumer marketing plans. Plans should drive consumer brand awareness, and drive consumer demand for supplier’s brands, in turn, meeting value and volume objectives
Provide actionable insights and expertise regarding packaging changes, innovation, Point of Sale (POS) & marketing materials, optimization of funds, and maximum engagement with SGWS PROOF
Serve as the national supplier contact for support, facilitation, and implementation of all digital enablement initiatives for the market
Educate, advocate, and facilitate supplier adoption of SG Proof, including eCommerce and SG Proof Marketing solutions to maximize results of their brand marketing strategies and tactical activities
Qualification
Required
Bachelor's degree in a related field; or an equivalent combination of education and experience
10+ years of supplier / distributor management experience in the wine & spirits industry
Ability to motivate, influence, and drive changes in the organization
Experience collaborating and motivating cross functional teams, and relationship management
Strong critical thinking and problem-solving skills and ability to negotiate
Strong public speaking, communication skills, and ability to prioritize to meet deadlines
Experience synthesizing insights and analytics to drive customer focused growth plans
Clear understanding of channel management, pricing, and designing and deploying marketing plans
Experience with digital platforms including a strong working knowledge of SG Proof and other social media platforms
Strong financial acumen and experience managing budgets
Preferred
Multi state supplier experience is preferred
Benefits
Comprehensive medical and prescription drug coverage
Dental and vision plans
Tax-saving Flexible Spending Accounts
Disability coverage
Life insurance plans
401(k) plan
Tuition assistance
Wellness program
Parental leave
Vacation accrual
Paid sick leave
Company
Southern Glazer's Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company.
H1B Sponsorship
Southern Glazer's Wine & Spirits has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (22)
2023 (17)
2022 (19)
2021 (17)
2020 (14)
Funding
Current Stage
Late StageLeadership Team
Recent News
Digital Commerce 360
2025-09-05
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