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Farmer's Fridge · 19 hours ago

Sr Manager, Inside Sales (SMB)

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$120K/yr - $130K/yr

6+ years exp

Farmer’s Fridge is a company that makes fruits and vegetables accessible and approachable for everyone. They are seeking a Senior Manager, Inside Sales (SMB) to build and scale their inside sales motion for small and mid-sized businesses, focusing on defining strategy, creating playbooks, and developing talent.

Consumer GoodsDeliveryFood and BeverageHandmadeRestaurantsSnack Food

Responsibilities

Design and launch Farmer’s Fridge’s SMB go-to-market strategy for inside sales

Build, test, and continuously optimize: SMB ICPs and segmentation, Qualification frameworks, Outreach and follow-up playbooks, Deal workflows from lead → install → go-live

Partner cross-functionally with Marketing, Sales Ops, Operations, Account Manager, and Distribution to ensure a scalable and repeatable motion

Hire, onboard, and manage a team of inside sales representatives

Provide ongoing coaching through: Call listening and live coaching, Deal strategy and pipeline reviews, Skill development and career pathing

Build a culture of accountability, growth, and continuous improvement

Set clear performance expectations tied to Farmer’s Fridge revenue and placement goals

Conduct tough but fair performance conversations while keeping the team motivated and engaged

Drive high standards while maintaining strong morale and retention

Own SMB pipeline health, forecasting accuracy, and revenue performance

Understand and manage: Pipeline coverage ratios, Conversion rates across the funnel, Ramp timelines and rep capacity, Hiring and headcount planning

Use data to identify bottlenecks and improve efficiency across the sales funnel

Qualification

Sales management experienceInside sales team leadershipSales metrics proficiencyBuilding playbooksPipeline forecastingCoaching skillsTeam developmentCross-functional collaboration