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Landry's · 21 hours ago

Brand Marketing Manager - Casino and Hotel

Houston, TX

Full-time

Onsite

Mid Level

4+ years exp

Landry's is a leading hospitality company, and they are seeking a Brand Marketing Manager to lead marketing initiatives for their luxury Casino and Hotel properties. The role involves developing brand strategies, managing multi-channel campaigns, and collaborating with various teams to enhance brand visibility and engagement.

Restaurants

Responsibilities

Develop and execute strategies that strengthen brand positioning and drive growth for high-end, luxury Casino and Hotel properties. Maintain and refine brand guidelines for consistency across all locations

Plan and manage multi-channel marketing campaigns (digital, social, email, in-location) and PR initiatives. Coordinate national campaigns with localized adaptations to ensure brand integrity and relevance

Implement PR strategies for visibility through events, product launches, and luxury brand storytelling. Monitor brand sentiment and lead crisis communication efforts to protect reputation

Partner with Operations, Sales, and internal creative teams to align priorities and deliver impactful campaigns. Work closely with regional teams for effective execution across properties

Define KPIs, track performance, and use data-driven insights to optimize campaigns and assess brand health

Oversee marketing budgets, forecast expenses, and negotiate media buys to maximize ROI

Qualification

Brand MarketingCampaign ManagementMedia RelationsDigital MarketingMarketing AnalyticsCrisis ManagementBrand PositioningSocial Media InnovationCollaboration

Required

Bachelor's Degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus

4+ years of experience in brand marketing, preferably within an agency or hospitality environment

Proven track record in managing national brands, developing brand strategies, and executing successful multi-channel marketing campaigns

Strong media relations skills, with experience in crisis management

Knowledge of digital marketing and social media platforms as they relate to brand reputation

Exceptional understanding of branding, positioning, and the hospitality landscape in the U.S. market

Proficiency in marketing analytics and the ability to use insights to guide decision-making

Advanced proficiency in cutting-edge digital marketing strategies, social media innovation, and emerging technological platforms that drive brand engagement