Avenue Z · 2 weeks ago
Retention Marketing Manager
Miami, FL
Full-time
Hybrid
Mid Level
$55K/yr - $60K/yr
3+ years expAvenue Z, Inc. is a leading marketing and communications agency specializing in AI optimization across various channels. They are seeking a Retention Marketing Manager to oversee the execution of client email and SMS programs, focusing on campaign planning, performance optimization, and creative messaging strategies.
Artificial Intelligence (AI)BlockchainConsumer GoodsCryptocurrencyMedia and EntertainmentReal EstateSpace TravelVenture Capital
Responsibilities
Own end-to-end lifecycle execution across email and SMS for assigned client accounts; Plan, build, QA, launch and optimize all campaigns and automated flows
Manage campaign and flow calendars to ensure on-time delivery, proper sequencing and suppression – aligning with cross-channel marketing initiatives as required
Monitor live sends and automations to ensure technical accuracy and performance stability, while maintaining flow logic, triggers, timing, and messaging cadence
Define email and SMS messaging frameworks aligned with each stage of the customer journey, developing segmentation-based content strategies that speak to distinct needs
Shape content briefs for internal and external copy/design resources, ensuring brand consistency in all assets
Partner with cross-channel teams to identify new segment opportunities, integrating these insights into new creative iterations and improvements for testing
Develop and execute testing plans, including but not limited to subject lines, CTAs, creative and content variants, sending times, etc
Oversee day-to-day communications with accounts, including: managing incoming requests, gaining internal/external approvals as outlined
Manage approvals for all final assets, gaining internal/external approvals as outlined
Manage templates for consistency, clarity, and conversion best practices
Maintain copy banks, brand guidelines, and content frameworks for recurring use
Support documentation of creative testing learnings and message optimization standards
Qualification
Required
Have 3–5+ years in lifecycle marketing, creative direction, or content strategy
Prior work in ecommerce, SaaS or fast-moving digital lifecycle programs
Think like a copywriter, plan like a strategist, and execute with performance in mind
Understand how tone, timing, and segmentation impact message effectiveness
Love collaboration with creative teams, analysts, and campaign leads
Stay curious about what drives customer behavior — and how to speak to it
Benefits
Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events
Company
Avenue Z
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeffrey Herzog
Founder & CEO
Jonathan Snow
Co-Founder, Chief Innovation Officer & Managing Director, Miami
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