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TikTok · 1 day ago

Senior Product Manager B2C Messaging - TikTok Instant Messaging

San Jose, CA

Full-time

Hybrid

Mid, Senior Level

$165K/yr - $414K/yr

2+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Senior Product Manager for B2C Messaging. The role involves driving the growth of TikTok's direct messaging products, developing product roadmaps, and ensuring effective collaboration across teams to enhance the messaging experience for businesses and creators.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Responsible for driving the growth of TikTok direct messaging products, with a focus on improving the messaging experience for TikTok businesses and creators

Develop comprehensive product roadmap in the focus area, align with stakeholders, and work with cross-functional teams to execute the product plans end to end

Define and establish key success metrics and product impact, ensuring a data-driven approach to product management

Set up best practice in the way of working with teams including Algo, Data Science, UX and RD, across different timezones, to ensure highly effective collaborations

Deliver a world-class business messaging experience to help TikTok business succeed on the platform

Qualification

Product managementData analysisUser experience (UX)B2C products experienceDirect messaging experienceStakeholder managementEnd-to-end product launchCollaboration skills

Required

2-5 years of experience as a product manager working on B2C products

Strong collaboration skills, managing multiple stakeholders in different timezones. Building trusted relationships is important. You should set up processes to ensure that things move on time, and there are no communication gaps

Hands-on experience doing data analysis to identify user needs and current issues

User-centric, pay extra attention to UX designs to ensure the best experience for our users

Preferred

Working experience in direct messaging or creator experience

Have end-to-end product launch experience collaborating with marketers, account managers, and partnerships

Benefits

Employees have day one access to medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (814)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)