Shimano North America Holding, Inc. · 2 weeks ago
Product Marketing Manager, Salt Water
Ladson, SC
Full-time
Onsite
Mid, Senior Level
5+ years expShimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. The Product Marketing Manager - Saltwater is responsible for driving promotional activities within the product category, engaging with internal teams, media, dealers, and consumers to promote the brand effectively.
Retail
Responsibilities
Plan, coordinate, and execute local events, trade shows, and promotional activities. Manage logistics, vendor relationships, and on-site operations to ensure successful execution
Create events and trip reports for continual process improvement
Implement and oversee product marketing campaigns, events, and promotions tailored to specific regional markets, ensuring alignment with overall marketing strategy and business objectives
Engage directly with dealers and consumers to build relationships. Gather feedback and drive engagement. Represent the brand professionally and effectively in all interactions
Demonstrate product features and benefits to customers and consumers through hands-on experiences, to inform purchases and create positive, memorable experiences
Coordinate global promotional efforts and develop engaging content to effectively market across international markets
Collaborate with the sales and product teams to provide marketing support, including lead generation activities, promotional materials, and local market insights
Conduct market research through marketing activities to identify local trends, competitive landscape, and customer preferences, utilizing insights to adapt marketing strategies and tactics
Conduct thorough competitor analysis and formulate plans to enhance Shimano positioning based on insights gained
Develop and distribute marketing materials, including brochures, flyers, and digital content, tailored to local markets, ensuring consistency with brand messaging and design guidelines
Monitor and analyze the effectiveness of field marketing activities, providing regular reports and recommendations to improve performance and ROI
Manage and track the budget for product marketing activities, ensuring efficient use of resources and adherence to financial guidelines
Design and implement strategic plans specifically tailored to saltwater markets
Develop and execute comprehensive Go-To-Market strategies to effectively position new products, ensuring alignment with market needs and driving consumer engagement
Work closely with the marketing team, sales team, product team and other departments to align field marketing efforts with broader company goals and strategies
Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders and external partners
Process annual pro staff and personality contracts for category pro/MBA members
Provide metrics, feedback and evaluation on pro staff involved in the market
Qualification
Required
5+ years of experience in product marketing or a related role
Strong analytical and strategic thinking skills to develop and implement effective marketing strategies
Thorough understanding of category management selling concepts and tools
Proficient in database management and Microsoft Office, including Word, Excel, and PowerPoint
Excellent communication and presentation abilities to convey product value to various stakeholders
Communicates confidently both orally and in writing
Experience with digital marketing and social media campaigns to reach and engage target audiences
Demonstrates persuasive selling skills
Proficiency in marketing analytics and CRM tools to track and measure campaign performance
Ability to collaborate cross-functionally with product development, sales, and other teams
Creative problem-solving skills to address marketing challenges and opportunities
Knowledge of market research techniques to understand customer needs and market trends
Project management skills to oversee the execution of marketing campaigns and initiatives
Highly responsive and adaptable to changing market conditions and business needs
Able to conduct presentations to internal and external groups
Maintains a clean driving record and can safely operate a full-size truck and trailer as needed
Willing to travel up to five days a week
Always representing the company in a professional and knowledgeable manner
Interacts with and presents to Shimano Japan and other global Shimano offices to coordinate all marketing efforts
A BS or BA degree or equivalent experience
Preferred
A bachelor's degree in marketing or business is preferred
Benefits
Paid time off
Medical
Dental
Vision
Employer-matching 401k
Wellness incentives
A fully equipped onsite gym
Rideshare program
Company
Shimano North America Holding, Inc.
In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano American Corporation.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gerriet O'Neill
Chief Financial Officer
Gretchen Pugh, MHRM
Senior Talent Acquistion Partner
Company data provided by crunchbase