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World Travel Holdings · 14 hours ago

Search Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company. They are seeking an experienced Search Marketing Manager to lead and scale sophisticated Search Engine Marketing (SEM) programs, ensuring best-in-class performance across their portfolio of owned brands.

Travel

Responsibilities

Execute the overall search marketing strategy aligned to business growth and performance goals

Lead planning, execution, and optimization of complex SEM programs across Google Ads, Microsoft Ads, Search Ads 360, and related platforms

Own performance across large, multi-million-dollar budgets, ensuring efficiency, scale, and strong return on ad spend

Serve as a strategic advisor to marketing leadership on search trends, investment opportunities, and risks

Leverage AI, automation, and platform innovations to improve bidding, targeting, messaging, and operational efficiency

Analyze performance data to uncover insights, trends, and opportunities that inform both near-term optimizations and long-term strategy

Translate complex data into clear, actionable insights and recommendations for senior stakeholders

Proactively identify experimentation and testing roadmaps that drive continuous improvement within the SEM program

Establish best practices, processes, and documentation as the in-house subject matter expert

Partner cross-functionally with eCommerce, brand managers, analytics, design, merchandising, and technology teams to deliver integrated initiatives

Demonstrate genuine curiosity and passion for the digital marketing landscape, staying current on platform changes, consumer behavior, and emerging trends

Qualification

Search Engine MarketingGoogle AdsMicrosoft AdsData AnalysisAIAutomationSearch Ads 360Google AnalyticsCommunication SkillsProblem-Solving SkillsPresentation Skills