American Public Education, Inc. (APEI) · 3 days ago
AVP, Social Media
United States
Full-time
Remote
Director/Executive
8+ years expAmerican Public Education, Inc. (APEI) is seeking an Assistant Vice President of Social Media to lead their organic social media and community strategy across the brand portfolio. This role involves setting the strategic vision for social media, mentoring a high-performing team, and ensuring alignment with institutional priorities.
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Responsibilities
Own and evolve the enterprise organic social and social communities strategy across the APEI portfolio, ensuring alignment with brand positioning, institutional objectives, and student lifecycle goals
Provide executive leadership for all brand social channels and communities, including but not limited to Facebook, Instagram, LinkedIn, X/Twitter, and emerging platforms
Lead, mentor, and develop a multi-brand social communities team, providing clear vision, strategic direction, and growth opportunities while fostering a high-performing, inclusive culture
Establish and communicate strategic objectives, annual roadmaps, and success frameworks for organic social, including both quantitative performance metrics and qualitative brand impact
Partner closely with Paid Media, Creative, Content, Enrollment, Faculty, and Institutional Leadership to ensure organic social is fully integrated into campaign planning, brand storytelling, and reputation management
Serve as the executive authority on brand voice, authenticity, and community engagement, ensuring consistent, human-centered communication across brands and platforms
Drive continuous innovation through testing, learning, and optimization across platforms, formats, and community engagement models
Oversee social listening, sentiment analysis, and reputation management efforts, proactively identifying risks and opportunities
Evaluate, recommend, and implement social media management, analytics, and community tools that improve efficiency, insight, and impact
Translate performance data, audience insights, and cultural trends into actionable recommendations for senior leadership and cross-functional partners
Performs other duties as assigned
Qualification
Required
8–10+ years of progressive marketing experience, with deep expertise leading organic social and community strategy for large, complex, or multi-brand organizations
Proven executive-level leadership experience, including managing managers and developing senior-level talent
Strong strategic and analytical mindset, with the ability to define KPIs, interpret qualitative and quantitative data, and connect social performance to brand health and business outcomes
Demonstrated ability to navigate fast-moving cultural, social, and reputational moments with sound judgment and brand stewardship
Exceptional cross-functional collaboration skills, with experience influencing stakeholders at all levels, including executive leadership
Outstanding verbal and written communication skills, including the ability to present strategy, insights, and recommendations to C-suite audiences
Deep understanding of organic social metrics, platform dynamics, community management best practices, and emerging trends
Ability to identify and synthesize trends across data, culture, and audience behavior to inform strategic decisions
Adaptive, proactive leader who thrives in change and brings thoughtful, solutions-oriented leadership to complex challenges
Demonstrated commitment to ethical leadership, inclusion, collaboration, and APEI's mission
Preferred
Bachelor's degree preferred
Company
American Public Education, Inc. (APEI)
American Public Education, Inc.
Founded in 1991Charles Town, West Virginia, USA
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92M2021-03-01Post Ipo Equity· $92M
2007-11-09IPO
2005-11-01Series B
Leadership Team
Angela Selden
President and CEO
James Kenigsberg
Interim Chief Innovation and Technology Officer
Recent News
2026-01-08
2025-12-19
Company data provided by crunchbase