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Canvas Credit Union · 15 hours ago

Sr. Digital Marketing Specialist

Lone Tree, CO

Full-time

Onsite

Senior Level

$67K/yr - $84K/yr

5+ years exp

Canvas Credit Union is passionate about transforming financial services, focusing on providing education and support to its members. The Senior Digital Marketing Specialist will drive digital engagement through effective strategies across various digital channels, ensuring campaigns effectively reach target audiences and drive conversions.

BankingFinancial ServicesNon Profit

Responsibilities

In collaboration with the Director of Multimedia Planning, this role is responsible for planning, designing, and implementing strategies for Canvas’ digital communication channels including web, email, online & mobile banking, and more

Explore existing and potential channels for expanding digital engagement and recommend approaches to implementing new digital strategies

Set the standard for iteration and identify opportunities for improvements based on performance data and member behavior

Collaborate with many internal stakeholders to ensure cross-channel integration to drive conversions and track attribution. Responsible for researching and implementing strategies to maximize current channels and elevate Canvas’ brand

Leverage data and voice of member input to create recommendations for shifting digital approaches

Coordinate the delivery of a wide range of marketing initiatives from design to execution

Manage vendor relationships with our SEO/paid search and online reputation management partners

Manage Canvas’ digital presence (e.g. Google, Apple, Bing, etc.) to monitor and respond to reviews, maintain accuracy, and increase engagement

Routinely monitor and analyze website analytics; report and make recommendations for optimizations

Explore the role Canvas should play in new digital spaces

Work in collaboration with project stakeholders to improve cross-sell and utilization of products and services through Canvas’ digital banking platform

Collaborate with web development, digital marketing consultants, and other teams to execute on initiatives and projects, impacting our digital member journey

Identify opportunities to optimize website content in conjunction with product owners, creative team, and SEO partners

Collaborate with the creative team to integrate and elevate the overall digital experience through implementation of brand-aligned visuals and messaging specifically related to our online paid ads and campaigns to drive new member acquisition

Responsible for analyzing and researching evolving trends and applying best practices to Canvas digital marketing

Help execute the implementation of a new email marketing platform and make recommendations for how we can integrate email marketing with other digital tactics. Make strategic recommendations for how Canvas can leverage email marketing to increase member engagement and drive leads and conversions

Work in close collaboration with the Digital Marketing Specialist I to provide guidance and strategic direction on email marketing best practices and tactical planning for other digital channels as required

Keep connected on emerging digital channels and approaches, and collaborate with the Director of Multimedia Planning to continue to improve Canvas’ approach

Develop and design targeted/segmented audiences by leveraging member and performance data and making recommendations on Canvas’ media buying and ad placement approach

Ensure positive and effective relationships with Canvas team members, business partners, and members

Consistently meet strategic organizational goals and objectives

Exhibit support for the organization’s goals, values, initiatives and cost control

Comply with Bank Secrecy Act (BSA) and other compliance requests and requirements

Follow all safety and security guidelines to properly safeguard member and organization assets

Embrace ongoing education and learn/apply new skills and software applications

Regular attendance and punctuality are essential functions of the job

Perform other job duties as assigned

Qualification

Digital marketing managementSEO/SEM practicesProject managementAdobe Creative CloudHTML5/CSS3Google AnalyticsMicrosoft productsVerbal communicationWritten communicationTeamwork skillsCreativity

Required

Excellent layout and design skills

Moderate skills in Adobe Creative Cloud

Experience in digital marketing management and growth

Strong understanding of on-page and technical SEO/SEM practices

Provide ability to create, edit and outline content

Advanced knowledge of HTML5/CSS3, basic understanding of source code, on-page elements, etc

Basic understanding of Google Analytics, Google Tag Manager, and Google Search Console

Strong relationship building and teamwork skills with ability to develop and maintain consultative relationships with Canvas team members and business partners

Strong verbal and written communication skills with the ability to communicate effectively and work cross-departmentally

Strong project management experience, attention to detail, organization, prioritization and time management skills; manages multiple projects in a fast-paced, deadline driven environment

Demonstrated creativity and ability to think out of the box and drive change

Proficient in Microsoft products

Bachelor's degree in marketing, computer science, or related fields with an emphasis on digital marketing

5-7 years of relevant experience