Fourth Floor · 3 weeks ago
Social Media Manager - Children's Fashion Brand!
New York, United States
Full-time
Onsite
Mid LevelFourth Floor is a children's fashion brand seeking a Social Media Manager to join their team in NYC. The role involves developing and executing social media strategies to enhance brand visibility and engagement across various platforms, while managing content creation and community interactions.
Human ResourcesStaffing Agency
Responsibilities
Develop and execute comprehensive social media strategies to increase brand visibility, engagement, traffic and conversion across relevant platforms, including but not limited to TikTok, Instagram and Facebook
Manage and maintain the company's social media profiles and presence, including creating and curating content, scheduling and publishing content, monitoring comments/messages and community management
Build social media editorial calendars to drive engagement, celebrate brand moments and drive sales throughout the year and key selling seasons
Utilize “boosting” and audience strategies to reach qualified consumers across social media and increase reach
Ideate and execute social media big ideas to drive broader marketing KPIs
Manager YouTube with up-to-date relevant campaign videos
Work with marketing leadership to develop social media KPIs
Analyze social media metrics and insights to evaluate campaign performance, identify areas for improvement, and provide regular reports and recommendations
Qualification
Required
Bachelor's degree
Proven experience in social media management, with a strong portfolio demonstrating successful social media campaigns and content creation across various platforms
Proven experience in influencer marketing with strong experience working with creators directly, managing agency campaigns (ex. IZEA), and working with influencer platforms and/or affiliate networks (ex. Grin, Aspire IQ, LTK)
Must have previous experience with community management
Must be able to create as well as curate content for social media platforms
Excellent written communication skills, with a keen eye for detail and ability to adapt tone and style to different audiences and platforms
Proficiency in social media management tools, analytics platforms, and scheduling software
Strong analytical skills and the ability to interpret data, draw actionable insights, and optimize strategies accordingly
Preferred
Social media experience within a direct-to-consumer company preferred
Apparel experience a plus
Affiliate marketing a plus
Knowledge of Dash Hudson a plus
GA4 knowledge a plus
Company
Fourth Floor
Fourth Floor is a staffing and recruiting company that offers freelancing and direct hire recruitment services.
Founded in 2005
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rachel Morgan
Director of Recruitment and Client Partnerships
Recent News
Next Big What (India)
2022-10-08
Company data provided by crunchbase