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TikTok · 20 hours ago

Program Manager, Global Business Marketing

New York, United States

Full-time

Hybrid

Senior Level

$96K/yr - $211K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Program Manager to support the TikTok Marketing Partners program. This role involves driving scalable growth by managing complex incentive programs and collaborating with various teams to operationalize partner programs that align with business goals.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Partner with product teams to build automation and infrastructure that support scalable, technology-based solutions for agency-driven growth

Lead the development and execution of complex incentive programs that drive partner engagement and measurable business outcomes

Serve as a trusted source of market and partner feedback to inform product strategy, prioritize features, and identify opportunities to grow the partner ecosystem

Own end-to-end project management for high-impact initiatives, coordinating across Product, Data Science, Legal, Compliance, and regional marketing teams

Project manage cross-functional execution across teams including GMPT Product, Data Science, Legal, and Compliance

Oversee the governance and evolution of the TikTok Marketing Partners badging program, including criteria design, badge creation, and evaluation for new membership

Architect and operationalize scalable systems for global partner programs, including onboarding, tiering, badging, and compliance workflows

Develop and maintain SOPs, build feedback loops, and lead continuous process improvements to drive efficiency, consistency, and cross-functional alignment

Qualification

Program managementMarketing operationsProduct operationsCross-functional project managementInfrastructure developmentDigital advertising knowledgeInfluenceMandarinAttention to detailProblem-solving skillsCommunication

Required

Minimum 5+ years of experience in program management, marketing operations, product operations, or a related field

Proven ability to manage complex, cross-functional projects across global teams and time zones

Experience building or scaling infrastructure, workflows, or systems in a high-growth environment

Strong organizational and problem-solving skills, with attention to detail and process excellence

Experience partnering with Product, Legal, Finance, or Compliance teams to drive program alignment

Excellent communication skills

Ability to work independently, manage multiple priorities, and drive results in a fast-paced environment

Preferred

Experience working within the agency or partner ecosystem

Understanding of agency dynamics, including how strategies differ between independent/SMB agencies and holding company key accounts across sales cycles, decision-making, and service models

Strong familiarity with partner program infrastructure (e.g., badging, onboarding, compliance frameworks)

Deep knowledge of the digital advertising or tech ecosystem

Ability to influence without authority and build strong cross-functional relationships

Proficiency in Mandarin Chinese to support cross-functional collaboration with global teams, a bonus

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (814)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)