Grace Farms Foods · 14 hours ago
Digital Marketing Director
New Canaan, CT
Full-time
Hybrid
Director/Executive
$135K/yr - $150K/yr
7+ years expGrace Farms Tea & Coffee is a fast-growing, nonprofit-owned tea and coffee company built on the belief that everyday rituals can create meaningful impact. The Digital & E-Commerce Marketing Director will lead the strategy and performance of the company's e-commerce business, ensuring digital growth supports retail and foodservice channels.
Consumer GoodsFood and BeverageManufacturingRetail
Responsibilities
Own and execute the annual e-commerce marketing strategy to drive awareness, engagement, and revenue, with a focus on community building and tea and coffee consumer behavior
Partner closely with the CEO to develop the annual content calendar and integrated campaigns spanning new products, seasonal launches, promotions, and gifting
Lead e-commerce as a core growth engine, thoughtfully aligning it with retail, foodservice, and hospitality so channels reinforce one another
Translate brand purpose and nonprofit ownership into clear, compelling campaigns across digital and partner channels
Manage and mentor a small, high-impact in-house and external team across brand, digital, creative, paid media, and partnerships
Oversee the e-commerce marketing budget in partnership with the VP of Finance, including forecasting, performance tracking, and ROI analysis
Steward the Grace Farms Tea & Coffee brand across all digital touchpoints, ensuring consistency, clarity, and emotional resonance
Collaborate with creative and design partners to deliver beautiful, community & story-driven content that builds loyalty and trust
Align organic, paid, and owned content to a cohesive editorial and campaign calendar
Lead go-to-market planning for new product launches and seasonal collections
Own Q4 gifting strategy, including positioning, storytelling, and conversion optimization
Own core e-commerce KPIs including AOV, LTV, conversion rate, retention, and ROAS
Lead conversion rate optimization across site experience, email, SMS, paid media, and content
Leverage Shopify Plus, SEO best practices, AI tools, and platform integrations to improve discoverability, personalization, and performance
Drive customer acquisition and retention through integrated paid, owned, and earned campaigns
Partner with external paid media specialists to optimize creative, spend, and performance
Collaborate with Grace Farms Foundation and mission-aligned partners to amplify impact-driven storytelling and online sales
Establish a clear cadence of reporting and insights using Google Analytics and other tools to inform decision-making and continuous improvement
Operate with a builder’s mindset—resourceful, thoughtful, and comfortable balancing strategy with execution
Bring structure and momentum to a growing organization without over-engineering
Identify opportunities for exponential growth while ensuring systems and brand integrity scale responsibly
Qualification
Required
7–10+ years of progressive experience in e-commerce or digital marketing, ideally within a DTC, CPG, or food & beverage brand or agency through high growth periods
Prior experience at the manager or director level with clear ownership of e-commerce performance
Deep, hands-on experience with Shopify Plus, including site merchandising, app integrations, and optimization
Strong working knowledge of Klaviyo (email and SMS), including lifecycle marketing, segmentation, and automation
Experience using Google Analytics to track performance, analyze behavior, and guide strategy
Fluency with Google Workspace (Docs, Sheets, Slides) for planning, reporting, and collaboration
Practical experience applying AI tools to improve productivity, personalization, content development, SEO, and performance
Experience managing paid media in partnership with external agencies or specialists
Strong analytical skills with comfort owning KPIs and translating data into action
Experience leading small teams and external partners with clarity, empathy, and accountability
Collaborative by nature; comfortable influencing without hierarchy
Able to prioritize thoughtfully and work effectively in a fast-growing environment
Values clear communication, steady progress, and long-term impact
Deep appreciation for brand, storytelling, and design
Values relationships, integrity, transparency and meaningful growth
Based within reasonable proximity to New Canaan, Connecticut, with availability for regular in-person collaboration
Preferred
Passion for tea, coffee, food, or wellness rituals is a plus
Motivated by purpose-driven work and excited by a nonprofit-owned business model
Benefits
Annual bonus: Eligibility for up to additional 8% of salary, tied to financial and impact-based goals
Health benefits: Medical, dental and vision HSA plan through Aetna with 80% premium costs covered by the company
Retirement: 401(k) plan with 4% match.
Time off: 15 days of paid time off, plus paid sick time
Work style: Primarily remote with regular in-person collaboration
Company
Grace Farms Foods
Grace Farms Foods is a manufacturing company that provides cookies, coffee, and herbal tea.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Adam Thatcher
Co-Founder
Company data provided by crunchbase