Berglund Automotive Group · 3 weeks ago
Sales Manager - Berglund Outdoors
Roanoke, VA, 24012, US
Full-time
Onsite
Mid, Senior LevelBerglund Outdoors is a part of the Berglund Automotive Group, seeking a driven Sales Manager to lead their sales operation focused on all-terrain vehicles and outdoor recreation products. The role involves managing the sales team, setting sales objectives, and ensuring customer satisfaction while promoting a professional showroom experience.
Automotive
Responsibilities
Lead, coach, and motivate the sales team to achieve volume, margin, and customer satisfaction goals
Manage the full sales process from customer engagement to deal close
Set daily and monthly sales objectives and track performance consistently
Work closely with inventory, marketing, and operations to ensure the right mix of products on the floor
Maintain strong product knowledge across ATVs and Utility Vehicles, and related outdoor vehicles
Ensure a professional, energetic showroom experience that reflects the Berglund brand
Train the team on effective selling techniques, follow-up, and relationship-building
Qualification
Required
Lead, coach, and motivate the sales team to achieve volume, margin, and customer satisfaction goals
Manage the full sales process from customer engagement to deal close
Set daily and monthly sales objectives and track performance consistently
Work closely with inventory, marketing, and operations to ensure the right mix of products on the floor
Maintain strong product knowledge across ATVs and Utility Vehicles, and related outdoor vehicles
Ensure a professional, energetic showroom experience that reflects the Berglund brand
Train the team on effective selling techniques, follow-up, and relationship-building
Consistent achievement of monthly and annual sales targets
Strong gross profit performance while maintaining competitive pricing
High levels of customer satisfaction and repeat business
Engaged, accountable sales team with low turnover
Accurate reporting and forecasting of sales performance
Previous sales management or senior sales experience
Proven ability to lead by example and close deals
Strong communication, coaching, and organizational skills
Results-driven mindset with a customer-first approach
Valid driver's license and flexibility to work weekends as needed
Preferred
Background in ATVs, powersports, campers, RVs, boats, or similar recreational products
Benefits
Competitive compensation with performance-based incentives
Company
Berglund Automotive Group
Berglund Automotive Group is an automotive company based out of 1824 Williamson Rd Ne, Roanoke, Virginia, United States.
Founded in 1970
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase