Western Governors University · 2 days ago
Consumer Insights Researcher, Marketing, Salt Lake City, UT
SLC Metro Area
Full-time
Hybrid
Entry, Mid Level
$80K/yr - $120K/yr
2+ years expWestern Governors University is committed to expanding access to higher education through innovative online programs. As a Consumer Insights Researcher, you will lead research initiatives to inform brand strategy and program development, translating complex data into actionable insights that drive growth and student success.
Higher Education
No H1B
Hiring Manager
Tyler Kulbacki
Responsibilities
Design and execute research initiatives using multiple methods, including surveys, interviews, observations, UX research, and secondary data sources
Lead proactive projects such as the Omnibus Prospective Student Survey and Intender Survey to uncover motivations, barriers, and decision-making patterns
Triangulate insights from varied data sources to build holistic stories and strategic recommendations
Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies
Partner with marketing, brand, and communications teams to inform positioning and campaign strategy through compelling storytelling and data visualization
Manage full research lifecycle—from intake and ideation through implementation, analysis, and reporting—while collaborating with internal and external partners
Communicate findings clearly to non-research audiences, influencing decisions across the organization
Qualification
Required
Bachelor's degree in marketing, business, research, analytics, social science, or related field
2+ years of experience in market research, consumer insights, or experience management
Strong command of research design, analytics, and data interpretation across qualitative and quantitative methods
Experience with data collection platforms such as Qualtrics, SurveyMonkey, and UserTesting
Excellent communication and storytelling skills, with the ability to translate complex findings into actionable insights for non-technical audiences
Strong project management and prioritization skills in a cross-functional environment
Preferred
Master's degree in marketing, business, communications, social science, or related field
5+ years of experience in market research or audience strategy roles
Familiarity with competitive intelligence tools and syndicated research sources
Benefits
Comprehensive healthcare: medical, dental, vision, telehealth, and mental health support
HSA and FSA options
Life and disability insurance, with optional accident, critical illness, and hospital indemnity coverage
Legal assistance and identity protection
Retirement savings plan
Wellbeing programs
Discounted WGU tuition for you and your family
Flexible PTO and Sick time — no accrual required
11 paid holidays
Additional paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
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