City Staffing · 3 hours ago
Director of Marketing
Naperville, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$170K/yr - $190K/yr
5+ years expCity Staffing is seeking a Director of Marketing for a local food brand with national reach to lead the next phase of growth as the company expands into new business verticals. This role will shape brand strategy, drive demand, and execute integrated marketing initiatives to support both near-term growth and long-term brand equity.
Staffing Agency
Hiring Manager
Kristen Alesia
Responsibilities
Develop and lead the overall marketing strategy to support expansion into broader retail channels both nationally and internationally
Partner with executive leadership to align brand positioning, growth objectives, and go-to-market strategies
Translate business goals into clear, actionable marketing plans with defined KPIs
Oversee brand storytelling, messaging, and positioning across all channels
Ensure consistent brand expression across packaging, digital, retail, and promotional touchpoints
Guide product launches, rebrands, or line extensions as needed
Drive integrated marketing campaigns that support retail sell-in and sell-through
Oversee consumer, trade, and shopper marketing initiatives
Collaborate with sales and retail partners to support merchandising, promotions, and in-store execution
Lead digital marketing strategy including paid media, owned channels, and content
Use data and insights to optimize performance, allocate budgets, and improve ROI
Stay current on evolving marketing tools, platforms, and best practices
Build, mentor, and lead a high-performing marketing team
Manage external partners including agencies, consultants, and vendors
Collaborate cross-functionally with sales, product, operations, and finance
Balance big-picture planning with hands-on involvement in campaign development and execution
Manage marketing budgets, timelines, and resources effectively
Establish processes that support scalability and accountability
Qualification
Required
5–7+ years of experience at leadership level within marketing
Demonstrated success in brand building, growth marketing, and retail expansion
Exposure to both larger, structured environments and smaller, more entrepreneurial ones
A history of working closely with executive leadership and cross‑functional partners
Proven ability to lead strategy while remaining deeply involved in execution
Strong analytical, communication, and leadership skills
Comfortable operating in a dynamic, entrepreneurial environment
Preferred
Experience in food, beverage, grocery, consumer packaged goods, or adjacent consumer brands strongly preferred
Company
City Staffing
City Staffing is a staffing agency that includes contract & temporary employment, temp-to-hire, & direct hire placements in multiple fields
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ellen Berry Dettling
President & Founder
Company data provided by crunchbase