LoanPro · 1 month ago
Director of Partnership Marketing
United States
Full-time
Remote
Mid, Senior Level
5+ years expLoanPro is a fintech company transforming the lending landscape. The Director of Partnership Marketing is responsible for driving growth through customer engagement and partner ecosystems, focusing on co-marketing strategies and customer retention.
FinanceFinancial ServicesFinTechInformation ServicesInformation TechnologySaaSSoftware
Responsibilities
Co-Marketing Campaigns: Design and execute joint go-to-market (GTM) campaigns with strategic partners (tech alliances, SIs, agencies) to generate net-new leads and influence pipeline
Partner Enablement: Create robust partner enablement assets, including pitch decks, battle cards, joint value proposition one-pagers, and webinar content to arm partner sales teams
Relationship Management: Serve as the marketing counterpart to the Partnerships/Alliances team, building strong relationships with marketing peers at partner organizations
Event Strategy: Lead the strategy for partner-focused events and sponsorships to maximize brand visibility within the partner ecosystem
Lifecycle Strategy: Develop and execute comprehensive end-to-end customer lifecycle marketing strategies that increase retention, reduce churn, and drive cross-sell/upsell opportunities (ARR expansion)
Advocacy & Community: Build and scale a world-class customer advocacy program (case studies, referrals, CABs) and user community to foster peer-to-peer engagement
Customer Communication: Oversee the "Voice of the Customer" in marketing, ensuring consistent, high-value communication across email, in-app messaging, and customer events
Onboarding & Adoption: Partner with Customer Success to create marketing touchpoints that accelerate time-to-value for new customers
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5-7+ years of marketing experience, with at least 3+ years specifically in B2B SaaS Partner Marketing or Customer Marketing (ideally exposure to both)
Proven experience managing budgets, strategies, and cross-functional initiatives at a senior level
Demonstrated success in building co-marketing relationships with major technology platforms or service partners
Deep understanding of B2B customer journeys, retention metrics (churn, NRR), and advocacy programs
Advanced knowledge of CRM (Hubspot), Marketing Automation (HubSpot), and PRM (Partner Relationship Management) tools
Exceptional narrative-building skills; ability to translate technical integrations into compelling joint value propositions
Ability to analyze data and performance metrics to inform decision-making and optimize campaigns
Benefits
80% Medical/Dental
PTO and Holiday Schedule
HSA and 401K Match
Wellness Rewards and EAP
Company
LoanPro
LoanPro is the marketing-leading lending and credit platform built to innovate the future of finance.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
FTV Capital
2021-07-07Series A· $100M
Leadership Team
Rhett Roberts
Co-Founder & CEO
C
Chris Trujillo
General Counsel
Recent News
2025-12-22
Crowdfund Insider
2025-12-21
2025-12-17
Company data provided by crunchbase