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LoanPro · 1 day ago

ABM Campaign Manager

Farmington, Utah, United States

Full-time

Hybrid

Entry, Mid Level

2+ years exp

LoanPro is a leading fintech company transforming the lending landscape by providing core lending infrastructure. As an ABM Campaign Manager, you will be responsible for strategizing, executing, and optimizing multi-channel marketing campaigns targeting high-value accounts, while collaborating closely with Sales and the Director of Integrated Marketing.

FinanceFinancial ServicesFinTechInformation ServicesInformation TechnologySaaSSoftware

Responsibilities

ABM Campaign Strategy & Execution: Plan and assist in executing integrated ABM campaigns across multiple channels (email, LinkedIn/social, direct mail, digital advertising, and webinars) to drive engagement within target accounts

Sales Alignment: Collaborate weekly with Account Executives (AEs) and Account Development Reps (ADRs) to define target account lists, align on campaign themes, and coordinate follow-up plays

Personalization: Create highly tailored messaging and content strategies for specific verticals or individual strategic accounts to increase relevance and conversion

Data & Segmentation: Leverage data and CRM insights to identify in-market accounts and prioritize marketing spend

Performance Tracking: Analyze campaign performance against KPIs (account engagement, pipeline generation, meeting conversion) and report results to the Director of Integrated Marketing

Content Collaboration: Partner with Product Marketing and Content teams to repurpose and customize assets (case studies, white papers) for specific account segments

Budget Management: Manage the budget for specific ABM initiatives, ensuring efficient allocation of resources across account specific spending strategies

Tool Optimization: Maintain and optimize the ABM tech stack to ensure data hygiene and effective workflow automation

Market Intelligence: Stay current on ABM trends, lending industry news, and competitor activities to refine strategies

An essential function of this role requires onsite work to collaborate with other team members. Remote work can be conducted at managers discretion and in accordance with company hybrid policy

Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Qualification

Account-Based Marketing (ABM)CRM ProficiencyMarketing AutomationData AnalysisProject ManagementDesign FamiliarityIndustry KnowledgeG Suite ProficiencyMicrosoft Office ProficiencyCommunication SkillsTeam Player

Required

2-4 years of experience in B2B marketing, with a specific focus on Account-Based Marketing (ABM), Demand Generation, or Field Marketing

Technical Proficiency: Strong hands-on experience with CRM (Hubspot, Salesforce) and Marketing Automation platforms (HubSpot, Marketo)

Analytical Skills: Ability to analyze data, identify trends, and report on campaign ROI

Communication: Exceptional copywriting skills for email and ad copy; ability to communicate effectively with internal senior leadership and sales teams

Project Management: Detail-oriented with the ability to manage multiple complex campaigns simultaneously under deadline pressure

Team Player: Thrives in a collaborative environment with a 'Sales First' mentality

Industry Knowledge: Willingness to learn the intricacies of the lending industry to become a subject matter expert

Proficiency in G Suite and Microsoft Office applications