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RedRover Sales & Marketing Strategy · 1 week ago

Senior Strategist, Strategy & Insights

United States

Full-time

Remote

Senior Level

5+ years exp

RedRover Sales & Marketing Strategy is an internationally award-winning B2B agency embarking on national expansion. They are seeking a senior-level strategist with deep experience in market research and B2B growth strategy development, responsible for leading comprehensive market research and translating insights into actionable marketing strategies.

AdvertisingConsulting

Growth Opportunities

Responsibilities

Lead comprehensive market research initiatives, including:

Internal and external stakeholder interviews

Value proposition and offer analysis

Customer journey mapping

Transaction and performance data analysis

Marketing audits and customer/prospect surveys

Develop highly customized B2B growth strategies aligned to client business objectives

Translate insights into clear, actionable strategic recommendations with projected ROI

Present strategies to senior client stakeholders with clarity and confidence

Collaborate with internal teams to ensure strategic intent is understood and executable

Support sales and client-growth efforts through high-impact strategic conversations

Stay current on B2B marketing trends, performance benchmarks, and optimization best practices

Qualification

B2B marketing strategyMarket research expertiseData analysisGoogle AnalyticsSEO understandingPPC experienceMulti-channel strategiesExecutive presenceStrategic thinkingCommunication skills

Required

Deep experience in B2B marketing and lead generation strategy

Strong market research and insight development expertise

Proven ability to turn data into compelling narratives and action plans

Advanced Excel and analytical skills

Experience with Google Analytics and Google Ads

High-level understanding of SEO (on-page and technical)

Hands-on experience with PPC and paid social (LinkedIn, Instagram, Facebook)

Website conversion rate optimization experience

Experience developing multi-channel marketing strategies

Strong, direct communication style with executive presence

Exceptional analytical and strategic thinking skills

5+ years of market research experience

5+ years independently developing B2B marketing strategies with measurable outcomes

Strong alignment with RedRover's core values: Courageous, Agents of change, Incurable need for results, Self-disciplined and accountable, Team win before self win — and the win matters