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US Foods · 13 hours ago

Area Marketing Manager

Salem, VA

Full-time

Onsite

Mid, Senior Level

$65K/yr - $100K/yr

5+ years exp

US Foods is a leading food service distributor, and they are seeking an Area Marketing Manager to provide marketing support across multiple Markets. This role involves developing and managing annual marketing plans, coordinating marketing activities, and ensuring alignment with national marketing objectives to drive sales growth.

E-CommerceFood and BeverageFood ProcessingSnack Food

Responsibilities

Manages and develops annual marketing plan in conjunction with Area Leadership

Manages Area marketing spend and budgeting within all Markets in the Area

Plan, develop, coordinate, and execute marketing and sales activities such as culinary events, sales meetings, promotions/incentives, etc

Area’s voice of marketing leadership for center led strategic initiative such as flyer promotions, product launches, customer and seller events, incentives and other campaign driven efforts

Counsel, and provide support to, Area leadership to maximize impact of center-driven marketing programs and best practices for delivering local programs

Manage marketing activities to support and drive key results; sales and profit growth, penetration (account, Scoop, and E-Commerce) and account growth

Assess local sponsorship and partnership opportunities with marketing leadership. Provide assistance in obtaining items such as advertisements for local media, table tents, etc

Implement and execute the center led marketing activities. Review center-led materials and make any area specific changes, such as updates to product list based on inventory availability, before distributing. Manage all aspects of distribution

Develop marketing materials and communications to support Area-led activities using templates, tools and best practices provided by the Center such as local flyers, promotions and events. Manage distribution

Responsible for communicating local promotional results to sales team by using Center provided analytics or working with Sales Analyst on local tracking needs

Makes recommendations to Area Leadership on how to improve results of promotional and marketing events

Partners with VPLS to execute marketing initiatives to drive sales growth and work with VP Merchandising to ensure alignment

Follows company brand standards when customizing and creating any local marketing materials. Responsible for ensuring our brand is executed by all personnel within all Markets within their Area and vendor/broker partners

Provide Center provided product/program positioning materials (i.e. sell sheets, guides, etc), as well as training materials, for the sales force

Use and encourage the use of approved social media channels and collaboration tools Teams (Yammer) by all personnel within the Area

Other duties assigned by manager

Qualification

Marketing experienceBudget managementMarketing strategy developmentContent management systemsMicrosoft Office proficiencyCommunication skillsPartnership buildingInternet aptitudeTime managementDecision makingSelf-motivation

Required

5 years marketing experience

Ability to operate under pressure and tight deadlines

Excellent prioritization and time management skills

Sound understanding of marketing principles

Ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals

Ability to make sound, independent decisions

Proficient communication skills

Able to work with various content management and online marketing systems

Self-directed and highly motivated

An advanced internet aptitude strongly desired

Overnight travel up to 20%

At least a four-year college degree in business, marketing, communications, advertising

Preferred

High level of proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, and PowerPoint, as well as Microsoft Outlook; Adobe InDesign, Adobe Acrobat Professional, and Social Media applications